7 Comments

I really liked the previous work MWS did for Diesel - part of the Diesel Wall campaign, wasn't it? - but I'm not so sure about this one..
It doesn't do anything for me and doesn't look all that S&M to me either. I'm not sure why they put foam on first.. The padding is counterintuitive isn't it? Or at least a mistake on the window frame/column bits that are now reminiscent of bouncy castles - or is that just me..?
Helen-LG
2008-09-12 17:48:23

I love it! Alice Sheriff is a brilliant woman. Constant flow of original ideas. Another fantastic success. Congratz!
jazzy-boy
2008-09-13 01:03:00

The foam is there to give the material something flesh-like to stretch around, it wouldn't look at all right otherwise stretching round the hard edges of the window frames...I'm going to go and see for myself at lunchtime!
Stu
2008-09-16 12:00:00

Was not actually supposed to be an S&M shop....The inspiration is Dark Desires,and the padding is inspired from padded cells.........The concept internally and externally is about playing with textures, fabric and materials, so that when the customer is browsing they are intrigued and suprised by what is happening around them.
Aleechi
2008-09-18 23:25:12

Im not sure why this shop fascia warrants any attention what so ever.

Its not original and it's not that interesting, yet again another try hard approach to selling expensive hand torn clothes.

If you simply just gaze full circle around Tokyo's Ginza district- a simple cake shop probably has had more thought go into the design of it's door handle than this.

I know lets see what material you are least likely to see wrapped around a shop front and lets use that.
Noir
2008-09-23 13:45:44

not a bad take on a 40year old idea
http://www.bbcamerica.com/media/216/sexshoplondon.jpg
eaon
2008-09-26 11:41:59

sorry, i meant 30-years (ie 1977)
eaon
2008-09-29 08:45:51

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