Remember David Elsewhere? The "web famous" nerdy guy with the amazing body-popping routine? Poke has enlisted his, err, unique talents in the service of a new phone from Motorola...

Go to Poke's site for the MOTOROKR E8 and you can see Elsewhere do this:

The idea is that you can play music on the phone but if anyone calls, the tune will be interrupted so that you can chat.

It's not the first time Elsewhere (real name Bernal) has appeared in an ad - he masqueraded as Gene Kelly for VW in this

as well as in several others. Here again is the original clip that made his name

So when your mum tells you to stop wasting all your time practicing dance moves in your bedroom, just remember - there are careers to be made out of this stuff.