Following on from the Kyoorius Design Yatra conference I've been spending a few days in Mumbai where, last night, I spotted these enterprising individuals in the city's Bandra district...
Gola is a kind of Indian Slush Puppie - crushed ice with flavoured syrup on top. This stall, set up outside a shopping centre in what is one of Mumbai's more upscale areas, has found a cheeky way to reach out to internet-using middle class shoppers - other than supplying "the world's cleanest Gola" that is.
What's really impressive is the sheer attention to detail - note the status bar, address bar and search box
They even had the front to put a TM next to their logo.
WOW! It seems very cool and refreshing!
I'd really wish to taste it!
I suppose they should have some trouble for copyright if Google spots them, I'm afraid...
interesting :) you should try it.
If Google were smart (which we all know they are) they should sponsor these guys. It would not cost Google a lot of money and would show goodwill to the indian community and help out some enterprising young guys who are trying to carve out a little something for themselves in a very hard market.
Note the new internet protocol "httt"
Right on! Google should sponsor these guys.
hahaha...And cheers to the 3rd world. A infinite source of laughs still.
httt:www.gogola.in does not come up (surprisingly). However at http://www.gogola.in we have - an apache test page!
Once they sell a few colas perhaps they can hire a web designer...
Gogola...wow...the Indian Slush has been cooling us since ages. The only glitch was quality of ice or syrup used. I too tasted their Gogola and found it not only delectable but produced hygienically. Atleast, now your parents can't show their critical attitude towards earlier golas.
The idea is original and quite amusing. Lots of Best Wishes and Good Luck to the originator of this venture.
Great idea! But I do smell a lawsuit...
There is no case for a lawsuit!
This is a perfectly legit homage to Google.
Nice idea, see the creativity in terms of details. I dont think if google can file a casesuit, because they are significantly differ from the actual Google logo.
One problem they can have is the "TM" mark agains their logo.
Note that it is not http , it is httt, so it is not at all a case of lawsuit !!
Holidayed in India at the beginning of the year one of (the many) things that struck me was the entrepreneurship (on a little or zero budget) that all sorts of businesses had, from the shoe-shine guy to the large restaurants.
Maybe another (working) holiday is in order to research guerilla marketing techniques...
Its a rocking idea and kudos to the guys behind it. I have tried the golas and they are neat and hygenic..
All the best to the originators. eEmail or call for anyways we could add value!
LOL. :))) Funny One.
But we have always known that Indians and Chinese are good in reproducing.
Lawsuit yes. But is it worth it for Google to spend on lawsuit. Instead they might as well buy some golas from this guy for the whole staff for a year and they would be happy to change it to something else, like GOOOOOOOOOOOOOOOOLA
I'm sure Google have more important things to spend their time on than a lawsuit over a home-made Slush-Puppy stall in Mumbai.
I often eat kacchi kairi and watermelon flavours of Gogola...my favourites....yummmmmmmm....mouth watering golas they make...and my mom doesn't have to worry as the golas are made up of mineral water ;)
i eat it at Gazebo...link road...its near to my college...so its a refreshing wake up call for my tired brain...(after our proffessor pakaws us)
so overall....its fun to eat gogola...
That's an amazing idea and that's what i call a true blue ocean startegy!
Applause to the guys behind this creative initiative.
These slush puppies are really gr8. And about the lawsuit that site does not even exist. The just created that page using some software and printed it. No official we-page
Duke: Dude," cheers to the 3rd world?" ....whoever uses that anymore? "DEVELOPING COUNTRIES PLS"!!!
I do think Google has strong basis for suing them however i have to agree with Richie... Google definitely must have better things to do with their time and money!!
Well it seems like its going wide.. Ive seen these things in Finland too.. So I think they are getting world wide.. One stall near centre and one shop kind of place. They had that advert thingy on the window. And still no case so I think google doesn't care. Maybe I will go and buy one from them and taste it. Sorry for bad english
It sounds so cool to me. I think even Google is enjoying this. I hope Google doesn't take it seriously 'cos this does not fall in any kind of competition to them. I also think Google should provide search results for this.
People, get a life. I dont think google would want o file a lawsuit agaisnt these guys. I'm sure some of the 'lawsuit commentators' must be lawyers looking for a job. Stop being ambulance chasers. Nothing could be more enterprising as these lads. It would be great if Google did sponsor these guys. Reality check: probably not going to happen. If it did, its things like these that would make Google different. Overall, a great concept and amazing creativity. As for the trademark lawsuit, assuming that I was a first class idiot (which many of you may already think that I am), I would be able to draw a distinction that I was walking upto their stand to not do an internet search but to buy a Gola! Get a life people (some of you atleast)! GReta job Gola-wala.
People who are talking about lawsuits, let me tell you at little about the background of these people.
The guys that you see here might be earning around 100 dollars a month... thats right Just $100/month. And even for that petty cash... they might probably be traveling 4 hours a day from their homes outside Mumbai city limits. What can you take away from them???
And to the gentleman who refers to the city of Mumbai as 'Third World'... I'm sure he has a lot of things to learn in life. Anyways, I think these guys are doing something fun... and although I'm not a big fan of Golas... but I would wanna taste and see if their Golas are as appealing as their marketing tactics.
Wow....very very creative i would say for such a small "set up".....really woundnt mind givining it a try.....
hi we are thinking to put our stall in visakhapatnam plese contact us our number:8121552389
They have bollywood. :D
fake it seems
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