CR Blog

Kyoorius Design Yatra Day1

Posted by Patrick Burgoyne, 13 September 2008, 17:53    Permalink    Comments (13)

yatrabldg.jpg

CR is here in rainy Goa for India's biggest gathering of designers, the Kyoorius Design Yatra. Today we found out what Tyler Brûlé's Monocle was originally called, why elephants are like design and that monsoon is the most romantic time of the year...

Over 1000 Indian designers are gathered here in Goa for this three-day conference. Joining them, and trying to stay out of the torrential downpours, are speakers from around the world.

Kicking things off this morning was Tyler Brûlé who, in a slightly un-nerving pair of shorts, delivered the now familiar tale of his early career BW* (Before Wallpaper*), the launch of the magazine, then Winkcreative and, latterly, Monocle. Originally Monocle was to be called The Edit, he revealed, but the name and URL were already owned by "an Australian doctor who wouldn't sell". Monocle was arrived at after a meeting with art director Richard Spencer Powell at which Brûle said he wanted a name that sounded old-fashioned and established enough that, if you called an embassy and said you were from Monocle magazine you might get past the first flunky to pick up the phone.

Next up, This Is Real Art's Paul Belford applied himself admirably to the theme of the conference - Convergence. Belford talked about the overlap between design and advertising and his frustrations with design's lack of ideas and advertising's lack of aesthetic quality. Before a review of some past work which he deconstructed for the audience, Belford showed this film on Paul Rand

Followed by a lovely film on Helmut Krone that, unfortunately isn't available on the net. His point: designer Rand was a great ideas man while adman Krone was a great designer. Convergence, you see.

Then, as technicians struggled with a recalcitrant laptop, MC Paul Hughes asked the audience why the monsoon is supposed to be the most romantic time of the year in India. "Because it locks you indoors and gives you the chance to discover your companion," offered a young lady in the audience... so expect a spike in the Goan birth rate come June.

Nic Roope of Poke made eloquent case for the need to understand the digital generation and the wonder of things like this

And that you can harness such net-based stars as this (not the first guy, the second, in red shirt)

as long as you are sensitive to the norms and etiquette of the web, as Poke showed so succesfully in projects such as the Global Rich List, and the Orange Balloon Race and Unlimited website

After attempting a personal record of five curries in 24 hours at lunch, it was back to the convention centre for Elephant Design from Pune. India's first multidisciplinary design studio, Elephant opened in 1989. Current projects include the identity for Pune's hosting of the Youth Commonwealth Games

el_1145559997commonwealthayouthagames.jpg

Why Elephant? Thereby hangs a tale: an elephant arrives in a small village inhabited by six blind people. Asked later to describe the beast by their king, one says it's like a wall (he'd touched its flank), another says it's like a spear (she'd only touched the trunk), another says it's like a fan (the ear) etc etc No, says the king, you're all wrong, but put everything together and that's an elephant. Same with design - everybody has a different view of what it is, if you put them altogether you get the whole picture.

Why were there six blind people living in the same village? Who looked after them? Couldn't the king have offered to help them instead of being such a smart arse? Who knows. It's a folk tale, alright?

More tomorrow when I attempt three more curries....

roope.jpg
Nic Roope after his talk

mags.jpg
Ancient copies of CR for sale in the bookshop

toilet.jpg
Obligatory Indian vernacular design shot

stand.jpg

13 Comments

nice summation of the proceedings. but what hit me hard was your profound pondering over the fate of six or was it seven blind men.

Looking forward your take on day 2.

p.s

video on paul rand not longer available.
asim
2008-09-14 09:47:12


I understand some of the corporate folk present in the audience had issues with Rajesh Dahiya's remarks about their products and methods. Rather than bristle up and attack a designer's honesty, maybe they should think about why the audience whole-heartedly agreed with Rajesh and his comments. Perhaps if they held on to their energies and thought about this, they wouldn't have a failure of a brand on their hands. Thanks Rajesh for a wonderful presentation.
Rajeev Ravindranathan
2008-09-15 15:01:02


@asim: Apart from the brilliant animation short that the films division of india gave us years ago, the elephant folk tale was first revealed to us in the form of a poem:

http://www.wordinfo.info/words/index/info/view_unit/1/?letter=B&spage=3

A variation on the story goes something like this:

six blind elephants decided to find out what humans were like. the first, after feeling around concluded that humans were rather flat. the other five agreed.
salil sojwal
2008-09-16 09:21:53


@ Rajeev

Check out the new post in reference to what happened with Dahiya
http://www.creativereview.co.uk/crblog/kyoorius-design-yatra-days-23/
CR Patrick Burgoyne
2008-09-16 13:24:45


hey patrick,

kudos... put things in a far funnier manner then i did, but here's my take on the event...

http://samasmedialab.net/satellite/?p=65
Akshay
2008-09-19 16:46:36


It was quiet shocking to hear from Ashwini Deshpande of Elephant as to why their office is painted in black and white strips resembling a zebra and not an elephant. Simply because elephants don't look that nice on a buildings! Well...
raji m
2008-09-22 11:00:15


@raji.....good question....these indian design guys are just full of GAS! that is about it! they have no integrity about what they are talking or what they are doing or what they are........we indians don't lack talent we lack honesty. We think we can bullshit our way through. elephant presentation was a good example for this.
Girish
2008-09-24 07:49:30


I was shocked to hear the comments Wally made. It also was clearly a pitch to get talent and work. Indian work was dazzling though. I didnt like mdm Vyas's work. I think her work under Khan is still the best. Rajesh dahiya's work was good though he clearly got swayed by the number in audience. Harsh gave a environment evangilist streak..i wish he had collected more indian work though, but a good thought none the less.
Elephant work was amazing. I liked the fact that they showed all new four projects which were done in one year ( i hear these guys do something like 50 of similar projects in a year). Their experience and maturity shows in the scale and depth of the work. I wouldnt imagine any other indian design company to stand so proudly at that dias and show this range of work.

The husband wife team presentation was perhaps the first experience for them too and i am sure they didnt tell or show all. They are too clever to showcase all to a crowd which is mostly students and competition.

i happened to see the Baton in the evening in the park..which was passing thu goa. and with the knowledge that ashwini and ashish had presented, i felt proud to see some 30 vans painted in Youth baton event colours. the baton looked good. i was proud that someone who could do justice to work had done it.

I agree most of the time we indians bullshit (like you guys here), and try to pull down each other. We dont celebrate what we should. Thats is the reason we run to Goa to see the white skins presenting inferior work. frankly i thought Saffron work was just not it.

This was my last Designyatra. i will not miss a event where indians present their work.

Sip (relocated from UK to Hyderabad)
sip
2008-09-26 13:39:41


@sip ...cmon...yar....it is not about white skin or brown skin...it is not about indians trying to pull down each other....when you say you didn't like Vyas's work are you trying to pul her down? i am sure you are not trying to pull her down, but it is your point of view on her work.

now similarly this is my point of view on elephants work....to me the baton is very weak design and the tutari connection is very forced.....the bajaj work look like a junior college project......ameture.....

...but if you find these amazing design then all i can say is that you haven't seen anything better......but didn't you there for Paula's and Hara's presentations?
Girish
2008-09-26 15:42:47


Girish, whoever you are & whatever your claim to fame... it takes balls to start a design office in India twenty years ago and run it successfully and make it into an institution. Many summers ago, I was a lost soul and did my summer training at Elephant. My life changed after I spent time there, with the founders and especially Ashwini. They are the most honest, down to earth and ethical people you can find. They have a vision. It takes an honest person to recognize another. Maybe that is too much to expect from you. Bajaj work that you mentioned as amateur (get your spellings right man) was awesome thirty thousand square feet of buzzing space. Again, it would take a mature designer to recognize one! Baton is the only piece of product design that can be called truly Indian and I feel so proud to have been a part of Elephant. Ibelieve there is a postal stamp on baton released by Indian President this week. I feel sorry for you.
nandini
2008-10-17 06:38:30


if elephant guys are the most honest,down to earth and ethical people you can find then why is that every year only they attend the designyatra to hogg all the limelight and not send their juniors of anyone from their office, this shows how insecured they are!
raji m
2008-10-20 06:31:02


@ girish
well said,

I think others also need to take notice that we are not competing here for a essay or grammar competition as long we put ours points across and people get it there's no need to point out silly stuff like spelling mistakes.
raji m
2008-10-20 06:36:28


Thanks u r information
web designer
2009-05-19 09:14:33


Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Share This — Social Bookmarking

Get the RSS Feed