CR Blog
And You Thought Scrabble Was Boring...
Advertising, Music Video / Film
Posted by Patrick Burgoyne, 29 April 2009, 15:55 Permalink Comments (15)
French animation studio Wizz have created three quirky ads for Scrabble with agency Ogilvy & Mather Paris. The animation's great but for Scrabble? Really?
The spots bring to life a campaign of print ads that won at Cannes last year
Credits:
Production Company: Wizz, Paris
Directors: Irina Dakeva, Clement Dozier
Executive Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu.
Art directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Thanks to Chunnel for the tip.
15 Comments
Awesome ads, but scrabble is still boring, even on xbox :P
2009-04-29 17:04:45
nothing wrong with scrabble you heathens.
2009-04-30 09:42:02
Love the illustration style, fun, colourful, and eye-catching. However, I can't relate the animations to the product and the ad is a bit too long, kind of bored me out after a while.
2009-04-30 09:57:11
well, I always thought this campaign was a load of BS. works only in Cannes. one week only.
nicely done though.
2009-04-30 11:50:10
Yeah they are super, the board games could be making a comeback. The German game Settlers of Catan is meant to be growing in popularity.
2009-04-30 14:26:54
Very odd! Not sure it works either.
On the topic of Scrabble adverts, this very funny project from SevenZero has been doing the rounds on quite a few design blogs recently...
http://www.sevenzero.co.uk/scrabble.html
2009-04-30 20:21:11
What a great, refreshing campaign. I think it goes great with Scrabble and has a nice payoff at the end. Makes me want to play right now.
2009-05-01 04:02:19
Awesome! Very creative and inspiring! Kudos to revamping the marketing with a cutting edge.
Can't find credit for the music score, where can I find this?
2009-05-04 09:35:10
I think they're great fun. Full of life and joy.
Word Play made visual.
2009-05-05 15:48:25
I love it! And I love scrabble.
2009-05-05 16:56:56
PERFECT for scrabble. What else could they be for? Brilliant.
2009-05-05 18:38:41
Triple word score
2009-05-05 21:43:00
I loved it. It definitely inspired me to dust off the board, invite some friends around and proceed play & drink. Brilliant.
It also makes sense that board games are making a come back... you have to do something while you're sitting around at home waiting for the recession to end, right?
2009-05-06 03:32:58
Well I like them and I like scrabble. Love the lyrics too!
2009-05-06 16:56:41
These are amazing! I know I'm a few years since the last person commented but these little videos made my day just a little bit brighter! Thanks!
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