14 Comments

Awesome ads, but scrabble is still boring, even on xbox :P
C!
2009-04-29 17:04:45

nothing wrong with scrabble you heathens.
david janes
2009-04-30 09:42:02

Love the illustration style, fun, colourful, and eye-catching. However, I can't relate the animations to the product and the ad is a bit too long, kind of bored me out after a while.
Kevin
2009-04-30 09:57:11

well, I always thought this campaign was a load of BS. works only in Cannes. one week only.

nicely done though.
Mike88
2009-04-30 11:50:10

Yeah they are super, the board games could be making a comeback. The German game Settlers of Catan is meant to be growing in popularity.
Ronan Murphy
2009-04-30 14:26:54

Very odd! Not sure it works either.

On the topic of Scrabble adverts, this very funny project from SevenZero has been doing the rounds on quite a few design blogs recently...

http://www.sevenzero.co.uk/scrabble.html
Ray
2009-04-30 20:21:11

What a great, refreshing campaign. I think it goes great with Scrabble and has a nice payoff at the end. Makes me want to play right now.
doug
2009-05-01 04:02:19

Awesome! Very creative and inspiring! Kudos to revamping the marketing with a cutting edge.

Can't find credit for the music score, where can I find this?
e
2009-05-04 09:35:10

I think they're great fun. Full of life and joy.
Word Play made visual.
Ivan
2009-05-05 15:48:25

I love it! And I love scrabble.
Rosie
2009-05-05 16:56:56

PERFECT for scrabble. What else could they be for? Brilliant.
me
2009-05-05 18:38:41

Triple word score
honest joe
2009-05-05 21:43:00

I loved it. It definitely inspired me to dust off the board, invite some friends around and proceed play & drink. Brilliant.

It also makes sense that board games are making a come back... you have to do something while you're sitting around at home waiting for the recession to end, right?
Amber
2009-05-06 03:32:58

Well I like them and I like scrabble. Love the lyrics too!
Ed
2009-05-06 16:56:41

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