Flora by Gucci ad, agency: REM, director: Chris Cunningham, production: RSA Films Ltd/Filmmaster, Post: Golden Square

Chris Cunningham is back with a new ad for Gucci. Although the idea that the master of dark and disturbing music videos has teamed up with a fashion brand may be a surprising one, the collaboration is most successful, with Cunningham managing to make the first interesting perfume ad we've seen in some time. The spot also features a reworking of Donna Summer's I Feel Love, which was produced and arranged by the director.

Powertape ad, agency: DDB Paris, director: Double Zero. Production: Partizan Dark Room

Next up is one of a series of films for Powertape made out of Partizan Dark Room. This chimp-tastic number was directed by Double Zero. The rest of the films can be viewed here.

ITV Sunshine, agency: BBH

Rupert Sanders has directed this filmic ad campaign for ITV which aims to emphasise how the brand is "synonymous with optimism", according to David Pemsel, group marketing director at the channel. The spot, which shows sunlight bursting through a grey British beach scene, is "symbolic of ITV's offering and wish to pierce through the nation's doom and gloom in a beautiful and glorious way". Whether this is quite what the channel's programming actually achieves is of course open to debate.

Dutch Comedy Central Channel ad, agency: Modernista!, director: Nate Naylor

Sticking with ads for TV channels, Modernista! in Amsterdam has created this TV and print (below) campaign for the Dutch Comedy Central channel.

Dutch Comedy Central channel poster, agency: Modernista!, photographer: Chris McPherson

Honda Keep Doing ad, agency: Wieden + Kennedy London, directors: Coan & Zorn, production: Not To Scale

Wieden + Kennedy London emphasises Honda's environmental qualities in this animated spot by Coan & Zorn.

RAC commercial, agency: AMV BBDO, production company: HLA, director, Simon Ratigan

Simon Ratigan has directed this ad for RAC, which manages to make car breakdowns seem surprisingly beautiful.

Petit Bateau campaign, agency: BETC Euro RSCG

BETC Euro RSCG in Paris won the Grand Prix at the recent APPM awards in France for this print campaign for Petit Bateau (two of a series shown above), which aims to emphasise that the clothing brand is for adults as well as children.

Financial Times ad, agency: DDB London, creatives: Dylan Harrison, Feargal Ballance

This ad depicting Chancellor of the Exchequer Alistair Darling holding aloft a white rabbit (instead of the red leather budget briefcase) as if plucked from a magician's hat ran in today's Financial Times to promote the paper's coverage of the forthcoming UK budget.

Amstel Pulse ad, agency: 180 Amsterdam, director: Roderick Fenske, production: Hungry Man

Finally, we end on a surreal note with this viral ad for Amstel from 180 Amsterdam. The spots (one shown above) see a series of 1970s-style science experiments taking place on Amstel Pulse beer bottles.