CR Blog

CR Annual Best in Book: Capitu

Advertising, Graphic Design, Illustration, Magazine / Newspaper

Posted by Patrick Burgoyne, 28 April 2009, 9:41    Permalink    Comments (1)

The current issue of CR features The Annual, showcasing the best work of the past year. Nine projects have been chosen for our Best in Book section, the ultimate accolade. We will feature each of them in a series of posts this week that include additional content to further explain each project. In this post, see how Lobo's wonderful hand-crafted title sequence for Brazilian TV series Capitu was made

Capitu is a Brazilian TV mini-series adaptation of 19th-century novelist Machado de Assis’ work, Dom Casmurro. The story centres on an ageing man looking back on his life in an attempt to discover whether his best friend is the true father of his son, who he has raised with his wife, Capitu. De Assis’ novel is now considered one of Brazil’s most important Modernist texts and, in order to convey its radicalism, motion graphics studio Lobo looked to the Dadaist movement as inspiration for the TV show’s opening titles and interstitials. The team referenced what several avant-garde artists called ‘décollage’, a process where – rather than building up an image through layering – cutting and tearing instead reveals layers of buried images.

Here's the title sequence

And this is how it was made

See more on this and the rest of the selections from this year's Annual in our May issue, on newsstands now.

Credits
Entrant: Lobo.
Client: Globo Networks.
Creative Direction: Mateus de Paula Santos and Carlos Bêla.
Concept: Carlos Bêla, Roger Marmo, Mateus de Paula Santos.
Design and Animation: Carlos Bêla.
Assistant Animator: Rachel Moraes.
Production: João Tenório.
Music: Tim Rescala

1 Comment

Awesome title sequence nice to see some real craft out there opposed to just pure digital work. Also liked the article on you tube plagiarism been seeing way to much of that on telly and it makes me really angry being an unemployed designer seeing so many blatant rip off artists out there making a living.
Gregory Allan
2009-04-28 22:12:30


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