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Hyland Makes Headlines
Posted by Patrick Burgoyne, 29 April 2009, 9:39 Permalink Comments (5)
It seems Luke Hayman has a rival for Pentagram's Mr Magazine title – two redesigns from Angus Hyland and team caught our eye this week...
Both are from the same publisher. First up, UK men's title Palladium. Usually on projects such as this Pentagram would do the redesign then hand over to an in-house team but here the publisher was interested in an ongoing relationship, asking Hyland and team to art direct all five issues in the coming year. Before committing to such an arrangement, Hyland carried out an analysis of the current title, assessing what should be retained and what changed. "I wanted to be sure we were all on the same page," he says (no pun intended).
With the parameters of the project agreed, Hyland and team set about "tidying it up and making it better... one would hope." They identified the diagonal stripe on the cover as something 'ownable' for the magazine and introduced it on section dividers and fashion pages.
Gotham was used for headlines which is contrasted with Courier in captions. "We wanted to move it away from being too bookish and predictable. With books you are aiming for en even pace through the publication but in magazines you want to turn over the page and be surprised," Hyland says.
The same team was also responsible for French men's magazine, Upstreet. The black frame of the cover was retained but most of the information was moved to a block at the bottom of the page. Typeface Tiffany was introduced for headers.
"Doing magazines is a bit of departure for me," Hyland says, "but a lot of it is common sense stuff really."
5 Comments
Gorgeous! Love it!
2009-04-29 09:55:34
I can't see anything here worthy of a post on CR.
In a straight comparison of Hayman and Hylands magazine work, I'd suggest there's a lot more depth to Luke's work. That is not to say there's anything wrong with these two re-designs, but please let's be honest, a lot of fashion mags do tend to follow a structure of a full-bleed pic, facing a white page with a little minimal type.
As Angus himself says, 'a lot of it is common sense stuff really.'
I'd argue that this type of magazine is very hard to get wrong. There are shelves of them vying for attention in any newsagent, but their lack of originality in this competitive market indicates their weakness. Like the fashions they feature, they are far too keen to copy what everyone else is doing.
Luke Hayman has managed some excellent re-designs over the years. Some have since closed, but some have become iconic. Most, if not all, would I'm sure have involved a lot more thought about structure, heirarchy, typography and navigation that is needed on either of these two titles.
Sadly, it's often the case that re-designs are commissioned to desperately save a title, by which time it's usually too late.
2009-04-29 10:20:46
i couldnt agree more
2009-04-29 16:18:48
Palladium certainly looks better, but that wasn't hard - the original was the worst sort of magazine, a poor-man's Monocle with writing to reflect this.
2009-04-30 00:10:56
It's a shame really, that many in the industry have no idea of what the 'common sense stuff' is..
2009-05-03 22:29:05
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