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The Perfect (Pet) Match

Advertising, Illustration

Posted by Satara Achille, 16 April 2009, 11:57    Permalink    Comments (6)

Have you ever seen a dog that looks remarkably like its owner? Well, the RSPCA in Australia is setting up its first ever pet shop that will look to match pets with owners - but very sensibly on the basis of personality and lifestyle, rather than looks...

George Patterson Y&R agency in Brisbane just sent us press, TV and radio ads for their newly launched campaign for the RSPCA’s new pet shop which will, as the ads suggest, match up day-to-day behaviours and lifestyes of potential owners with the personalities and behavioural traits of pets - thus finding a perfect match.

There are three TV executions but this one is our favourite:

And here's one of the radio ads, entitled Chihuahua:

Credits
Agency: George Patterson Y&R Brisbane
Creative directors: Piet Human & David Joubert
Art director/Copywriter: Andre Hull & Lee Sunter
Account manager: Jessica Hughes
Client: RSPCA

Press
Photography: Alex Buckingham
Retouching: Santi Drane

Radio
Agency Producer: Kohbe Vela
Sound Studio: Voice Plant

6 Comments

This is really clever! I like the hue effect on all the images as well, to give the ad campaign an even more distinctive and consistent 80's feeling.
Paul Wright
2009-04-16 13:42:46

Hahahahaha, well done TV commercial.
Reality Check
2009-04-16 21:03:24

hehe, yeah, like the TV advert. I also like the photography - very nice indeed.
Martin Delin
2009-04-17 09:33:05

This is really nicely crafted, great idea.
snowy
2009-04-17 22:43:45

You only have to take a trip to the local veterinary surgery to see how the majority of pet owners often resemble their beloved animals - very strange, but quite true!? I think this campaign is a great idea, hopefully lots of pets will now find a loving home with an owner to suit them - brilliant!
Mandy
2009-04-20 08:55:00

Except Hamsters are illegal in Australia. You couldn't get one at the RSPCA if you tried.
How odd... wonder if they might be trying to appeal to international award juries with that one?
Randy
2009-09-07 14:30:29

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