The Zimbabwean's Trillion Dollar Campaign
TBWAHuntLascaris has created this unusual outdoor campaign for The Zimbabwean, a newspaper produced by a group of exiled Zimbabwean journalists. The Zimbabwean is sold in the UK, South Africa and Zimbabwe but when entering the latter is charged an import duty of 55 per cent, making it unaffordable to the average Zimbabwean. To raise awareness of this, and to encourage more sales of the paper in South Africa, wall murals, billboards and flyers have been created in Johannesburg using the Z$100 trillion dollar note, a symbol of the country's world record inflation. Worth less than paper, The Zimbabwean has turned the money into its advertising, hoping to raise awareness of the dire situation in the country under the Mugabe regime.
More images of the campaign can be seen online via Flickr.
really effective I thought, its laughable but equally sad to see.
Are they really real bank notes???
I'm reading the book Mugabe by Martin Meredith and it's appalling to see how the country has been transformed from the breadbasket of South Africa to a basket case.
Presumably a desperate, hungry, impoverished Zimbabwean might not find this particularly clever?
good2 c that wall
At last there's something useful the Zimbabwe dollar can buy.
Knowing people who've had to leave the region, my impression is most will simply appreciate anything that raises awareness.
If only they had oil, someone would have intervened years ago.
Very clever idea, it really drives home the severity of the situation and certainly raises the issue again.
It is a comedy and a tragedy. But it does allow hope- I have a painting in my house on these notes stitched together.
Art and freedom will win!
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