We just received a roll of six typographic posters sent to us from ad agency Publicis Mojo in Sydney. But these aren’t ads. Instead, Mojo creative director Micah Walker tells us the poster project, entitled Words To Work By, is the first of a series of self-initiated projects that will see the agency link up and work with various different artists and designers…
“The set of six posters, are designed as resolutions, and poke fun at some of the clichés we all come across in the industry,” explains Walker. “They’re a limited edition print run of 100, some as lithographs and some as screen prints. We sent them out to friends, clients and colleagues, as a crafted hello more than anything else. Luca Ionescu, from Like Minded Studio, worked closely with us to bring the lines to life in a way that felt appropriate and fresh. It’s all just part of us trying to keep a constant spirit of creative productivity. It’s nice to not only do ads all the time,” he adds.
Words To Work By credits:
Creative director: Micah Walker.
Art director: Mojo Sydney
Copywriter: Mojo Sydney
Designer: Luca Ionescu, Like Minded Studio
Finished artist: Kath Mukerjee.
Art buyer: Alison Dunlop.
Print producer: Oscar Birkin.
Printer: Warren Isaacs, Wombat Grafx