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It's not every day that a bottle of vodka arrives in the post here at CR towers. It's an even rarer occasion that a bottle of vodka turns up dressed in a tight fitting, studded leatherette jacket...
A press release informs us that this is Absolut Vodka's "Rock Edition" which will launch in Selfridges on 1 September before rolling out to top supermarkets and display cabinets at premium bars. Now don't get me wrong, I'm a massive fan of TBWA's long-running bottle-shape-celebrating campaign for Absolut. The Absolut bottle has, as a result, reached iconic status - and has starred in brilliantly innovative adverts around the world.

But in the harsh light of day / our office's meeting area, here's how the bottle actually looks in its PVC suit.
Absolut Rock? If I hadn't read the press release, I would have assumed that this was the Absolut Gimp edition.
9 Comments
ok...i am thinking this might be suitable for some fetish lovers eh?!
...or bikers
2009-08-14 11:36:01
Absolut Fetish . . . could be another ad-campaign winner for these guys.
2009-08-14 13:36:38
Hey, be fair! Anything or anyone photographed under fluorescent light, with the backdrop of bright blue office chairs, would look like that...
2009-08-15 05:39:13
No doubt in my mind.
Absolut Gimp
2009-08-15 06:03:11
massive fan of absolutes branding design, but i think this is just cheap and tacky looking
2009-08-15 11:44:31
Just imagine being offered a drink at someones home and after accepting you hear the words 'bring out the gimp' I'm not sure it would taste quite as smooth after that...
2009-08-17 08:49:34
Absolutely love it!
2009-08-19 09:31:06
i kind of see the rock side to it in the top image the bottom image doesn't exactly scream rock.
i normally quite like the absolute range of designs as they push the barriers with bottle design but i cant say im that keen on this one
not as iconic as some of the other designs
2009-08-19 13:13:48
Great Bottle!
2009-09-14 10:40:34
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