CR Blog

Absolut Rock?

Advertising

Posted by Gavin Lucas, 14 August 2009, 9:44    Permalink    Comments (9)

It's not every day that a bottle of vodka arrives in the post here at CR towers. It's an even rarer occasion that a bottle of vodka turns up dressed in a tight fitting, studded leatherette jacket...

A press release informs us that this is Absolut Vodka's "Rock Edition" which will launch in Selfridges on 1 September before rolling out to top supermarkets and display cabinets at premium bars. Now don't get me wrong, I'm a massive fan of TBWA's long-running bottle-shape-celebrating campaign for Absolut. The Absolut bottle has, as a result, reached iconic status - and has starred in brilliantly innovative adverts around the world.

 

But in the harsh light of day / our office's meeting area, here's how the bottle actually looks in its PVC suit.

Absolut Rock? If I hadn't read the press release, I would have assumed that this was the Absolut Gimp edition.

9 Comments

ok...i am thinking this might be suitable for some fetish lovers eh?!

...or bikers
colin summers
2009-08-14 11:36:01


Absolut Fetish . . . could be another ad-campaign winner for these guys.
Katy McDevitt
2009-08-14 13:36:38


Hey, be fair! Anything or anyone photographed under fluorescent light, with the backdrop of bright blue office chairs, would look like that...
khai
2009-08-15 05:39:13


No doubt in my mind.

Absolut Gimp
Michael Preston
2009-08-15 06:03:11


massive fan of absolutes branding design, but i think this is just cheap and tacky looking
johnny
2009-08-15 11:44:31


Just imagine being offered a drink at someones home and after accepting you hear the words 'bring out the gimp' I'm not sure it would taste quite as smooth after that...
James V
2009-08-17 08:49:34


Absolutely love it!
Sass
2009-08-19 09:31:06


i kind of see the rock side to it in the top image the bottom image doesn't exactly scream rock.

i normally quite like the absolute range of designs as they push the barriers with bottle design but i cant say im that keen on this one

not as iconic as some of the other designs
jason C
2009-08-19 13:13:48


Great Bottle!
Absolut
2009-09-14 10:40:34


Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Share This — Social Bookmarking

Get the RSS Feed