A dedicated Dudeist is the subject of one of three new idents shot by director Seth Gordon of Moxie Pictures for VW's See Film Differently campaign which supports Independent Cinemas. 

Dudeism, for those of you that don't know, is a way of life based on the personality and attitude of Jeffrey Lebowski, aka The Dude, played by Jeff Bridges in the 1998 Coen brothers film The Big Lebowski. 

Agency DDB worked with Gordon to create three stories that demonstrate the power of film and the resulting idents are brilliantly observed, funny - if not a just a little disturbing. Here are all three 60 second cuts for your delectation:

Credits:

Agency – DDB London
Creatives – Graeme Hall/ Hunter Somerville
Agency Producer – Sarah Browell
Production Company: Moxie Pictures
 Director: Seth Gordon
 Producer: Dawn Laren
 USA Producer: Mary Rohlich
 DOP - Bradford Whitaker
 Additional Camera: Bootsy Holler
 Editor - Luis Lopez
 Music – Michael Wandmacher
 Post – Framestore
 Sound – Elmo Webber