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50by70: Habitat's book of artworks
Posted by Gavin Lucas, 3 December 2009, 11:54 Permalink Comments (20)
50by70 is the title of a new limited edition large format book - exclusive to Habitat - which features 20 removable art prints (50x70cm) by well known artists...
"The idea behind the book is to give people the chance to own beautiful, limited edition artwork by established and up-and-coming artists and then be able to put it straight into a 50cm x 70cm frame," explains Tim Fishlock, editor, designer and curator of the project.
print by Anthony Burrill
by Adrian Johnson
by Tim Fishlock
"A lot of time was spent putting together a diverse and hugely talented mix of image-makers," he continues. "50by70 is as much about introducing the work of established artists to new audiences as it is show-casing the skills of the new kids on the block."
The full list of contributing image makers is thus: Patrick Hughes, Denis Darzacq, Julian House, Basso & Brooke, Shepard Fairey, Sroop Sunar, Zeloot, FLAG, :phunk, Tsang Kinwah, Tim Fishlock, Kevin Cummins, Adrian Johnson, Aaron Johnson, Anthony Burrill, Merijn Hos, John Offenbach, Stephan Zirwes, Alex Trochut, Jorge Chamorro
"In the original pitch to Habitat I used Patrick Hughes' amazing Sunshine print on the mocked-up cover. When the project got the green light I then had to nervously approach the much-celebrated Mr Hughes to see if he'd be interested in contributing. Fortunately, he said yes and allowed his image to be used on the box too. Other big names on my dream contributors list were the artist Shepard Fairey, fashion designers Basso & Brooke and photographer Denis Darzacq. They all agreed to take part as did a whole other bunch of my favourite creative types."
"The graphic/illustration pieces are printed on Challenger Offset while the photography prints are printed on Marazion - both 140gsm. Print process is litho. The book is stiched and cloth-bound with a 400gsm cover. The perforation is graduated throughout the book to ensure the prints are easy enough to remove - this was the trickiest thing to get right."
Here are some other images from the book
by Zeloot
by Alex Trochut
by Shepard Fairey
50by70 is now in all London and Paris Habitat stores, priced at a very affordable £60.
Printed / produced by PUSH in a strictly limited edition of 4000, the book comes housed in a screenprinted box (shown top).
20 Comments
How much?
2009-12-03 13:20:52
£60.00
http://www.habitat.co.uk/fcp/product/browse/Art-poster-book-of-20-prints/964171
2009-12-03 14:24:50
I really like the design style associated with habitat and even literature such as the standard catalogs are well designed.
2009-12-03 15:30:09
Nice project.
Pity it reminds me of a project, especially in name and concept (prints for certain sized Habitat frames), I conceived for Habitat here in Ireland a couple of years ago.
http://www.candycollective.com/50x50/
2009-12-03 15:44:18
Not a bad price when you look at the quality. Nice idea
2009-12-03 15:54:28
Really Interesting Format Love the Print and Finishing Quality
2009-12-03 20:03:03
some of these are lovely
2009-12-04 00:20:04
I love the prints! They are so colorful and even with those bright colors, they are not irritating to the eyes.
2009-12-04 02:26:34
Looks like a nice book, love the prints in the examples, especially Fairey and Burrills. One to add to the christmas list. I like that it is designed with tearing out the prints in mind. Great find!
2009-12-04 09:07:52
Why is this only available in London and Paris.
We do have Habitat up North you know.
2009-12-04 10:53:07
Could you not just buy individual prints that you really liked and put them in a 50x70 frame (from habitat or elsewhere)?
i don't really see what problem is being solved here...
£60 divided by 20 isn't a lot of money but design isn't about bulk value anyway...
2009-12-04 11:50:28
How can i buy it if i live in mexico city?
2009-12-05 00:23:24
@ richard / the small print
It is odd how similar the projects are! However some of the ones on your site are cheating a bit ... with images that are clearly more like 40x25 just printed on a 50x50 white background :p
2009-12-06 14:32:48
Lovely work indeed.
2009-12-07 15:54:49
Really nice stuff, but how much?
2009-12-08 14:44:38
The prints are gorgeous but I wouldn't want to remove them from the book.I don't think it would look as good with half the pages missing.
2009-12-10 16:01:38
its a interesting book and a good book that i can use for my school (multimedia design
2009-12-23 16:25:32
The prints themselves are nice and the idea of being able to pull them out is good as well but you create another problem - finding the right frame!
2010-03-14 21:25:53
Nice work. Do you ship it to Holland?
2010-07-05 08:55:35
I really like the flowery design by Shepard. The colored alphabet by Tim Fishlock is another matter, entirely. How is that "art"?
2010-11-03 18:31:23
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