CR Blog
MTV Top Ten Branding
Posted by Eliza Williams, 1 December 2009, 17:04 Permalink Comments (6)
Vincent has directed a new branding package for MTV, to promote the channel's month of shows that celebrate the end of the year...
The brightly coloured sequences, a selection of which are shown together in the Vimeo film above, will be used as stings and animation for MTV's 10x10 series of programmes, which carve up the year into ten lists. These range from celebrating the top ten music videos of the year to more quirky fare such as MTV's top ten 'stars with multiple talents' (are there really ten of these...?).
The branding was created by Vincent directors/designers John Hill and Rheea Aranha (repped by Not To Scale), with music from Denis Ducasse.
6 Comments
horrid, makes me feel like im 9 playing a n64 game....the kind you cant win cause the game cheats.
2009-12-01 22:26:26
More shiny content-less nonsense for MTV....no surprises there.
2009-12-02 08:17:59
... and from another cynic:
'Music is essentially useless, as life is.'
[George Santayana, US (Spanish-born) philosopher, quote from 'Life of Reason', 1905]
I agree with b - yes, it is, indeed, beautiful.
2009-12-02 09:23:10
I think that's the power of MTV. Imagine a MTV without the cg's. Great video.
2009-12-02 09:48:14
good to see the itvs chart show team still getting work in these difficult times.
http://www.youtube.com/watch?v=vEuj1392dgY
keep the reference
2009-12-02 14:06:37
All dpends on the target audience, MTV have identified their target and have stuck to it ofr years, bright and shiny it may be but their ttarget likes that kind of stuff. Doesn't work for the sophisticted types but do they watch MTV, no!
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