CR Blog

The Colour of 2010

Graphic Design

Posted by Mark Sinclair, 8 December 2009, 9:53    Permalink    Comments (40)

Mimosa is, like, so this year. In 2010, Pantone tell us, turquoise is going to be everywhere...

Pantone 15-5519 TCX to be exact, combines "the serene qualities of blue and the invigorating aspects of green," say Pantone. "Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world," they claim, "while at the same time restoring our sense of well-being."

Pantone's Helmut Eifert asserts that turquoise "is believed to be a protective talisman, a colour of deep compassion and healing, and a colour of faith and truth, inspired by water and sky. Through years of colour word-association studies, we also find that turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy."

Must... book... Mediterranean... cruise....

Going by the rather lacklustre showing of mimosa in the CR office this year, however, we're not quite sure if we're ready to rock the maritime look just yet. You never know though....

40 Comments

Weird … I just sent something to the printer in that colour (well, 319U to be precise … but close enough). I am SO ahead of my time.
Daniel Gray
2009-12-08 10:52:57


Weird...I did a website using a very similar colour recently...

http://www.crispinward.com/
Rob
2009-12-08 11:08:46


Yes, okay, but is it pronounced tur-kwaz or tur-kwoyz? Surely Pantone should tell us.
Ed Wright
2009-12-08 11:53:23


@Ed
We're going with tur-kwoyz (but without sounding like Cockneys and/or Australians)
CR Mark Sinclair
2009-12-08 12:01:17


oh, this is so trendy... almost close to chanel's jade nails.
it seems that this is the pastel colours' time.... ic!
Amiguinha Féxioum
2009-12-08 12:59:52


@Ed

tur-kwoyz ... because that's how it's pronounced (unless you've just had a stroke).

---

Personally I hate this colour ... it's not so bad in print, but in RGB it looks super cheap (and not even in the good way).
n
2009-12-08 13:14:41


i love it, and I've just asked my designers at zoomedia to send a print run in 3135!
perfect
TEDs Friend
2009-12-08 13:28:52


Personally I think we are missing the real style advance here: PINKING SCISSORS. Watch out straight edges - you've had your day!
Chad's Eye View
2009-12-08 13:29:00


Yay! Green is queen and blue her consort so what's not to love about turquoise?
Katy McDevitt
2009-12-08 13:31:54


Who says? I don't see why this colour has to be the colour of 2010 at all. If this colour gets over-used on products (because people somehow think its next year's colour) 2010 will be very unexciting. Any colour is equally as valid.
Mark Batley
2009-12-08 13:32:42


I just completed a logo design in this colour! I'm so "on-trend" it hurts!
James Vincent
2009-12-08 13:44:30


What a ridiculous article. I agree with Mark Batley. If any colour is touted as 'now' then it simply means that it will date by 2011. Colour is colour, and can be used appropriately or inappropriately. Whoever follows these sorts of trend predictions needs to develop a bit of self-belief.
Adam Giles
2009-12-08 13:47:51


Black....Black...BBBBBBlack!
Framedink
2009-12-08 14:02:51


lol... its true that so many designers will be hitting this colour hard from now! well done pantone! you must be due to re-release some new swatches!! haha... busted
ryan
2009-12-08 14:10:29


It's Chanel jade all over again!
Debbie G
2009-12-08 14:27:06


Tony handcock once said "all my colour's are the wrong shape" - but this is a colour that's been around for years, you can use it on any shape you like it always fits! It's brash, it's bright, it's posh, it's cheap,
the future's 319 uncoated......what a load of slop!
skins
2009-12-08 14:41:43


I use this colour (well similar) for my studio branding...i'm so 2010.
Let's hope it brings in loads of work!!
Ant Eudall
2009-12-08 14:46:24


he's sooo 2010!
skins
2009-12-08 14:52:16


Without serious caution, for me, turquoise will always = Windows 3.1 = Naff
Matthew McClements
2009-12-08 14:59:37


What was the colour of 2009?
raphael
2009-12-08 15:12:33


@raphael
Mimosa, a Van Gogh Sunflowersy yellow, apparently:
http://www.creativereview.co.uk/cr-blog/2008/december/next-years-colour
CR Mark Sinclair
2009-12-08 15:16:51


Turquioise is the new teal... I'll have to get a metal frame in this color to frame my Nagel prints.
rwilloughby@teague.com
2009-12-08 16:13:32


i've just been out in the motor and because of this article i kept noticing vans with company names or logos in this colour, shop signs, carrier bags, steering wheel covers… it's pugging everywhere now!

i hate you CR i hate you!
dave
2009-12-08 16:23:15


I used a lot of this in '81 and 2006. Great accent. I thought you might be bold and choose pink.
Gary Bebout
2009-12-08 16:24:43


I can not wait to say to someone Mimosa "Is so last year!", liking pantone 15-5519 TCX immensely although I think it can more electric than "serene".
Benedict Stevenson
2009-12-08 17:05:08


This colour is everywhere already, and seems to have something to do with Cargo...
Ben
2009-12-08 17:13:32


I just hope not to see cars or phones in that colour, imagine that.
Luis Angel Quintero
2009-12-08 18:21:15


Great!

It's the colour I use most in my illustration portfolio (linked) :)
Alex Mathers
2009-12-08 18:59:21


@ Chad's Eye View: they HAD to use pinking scissors – otherwise we wouldn't know it was fabric. i'm excited by the long hyphenated number with TCX extension, it sounds so futuristic. actually its disappointing that the 15-5519 TCX isn't the name of a time-travelling spaceship. or a hoverboard.
James Nelson
2009-12-08 23:01:33


ps. my girlfriend just informed me that she intends to paint our kitchen this exact colour. them pantone folks must be bang on the money
James Nelson
2009-12-08 23:07:55


My undies are this colour... Talk about 'ahead of the trend'.
Taffy
2009-12-09 02:18:42


Just when you thought it couldn’t get any worse - Turquoise - the colour of hell.
Tony Brook
2009-12-09 10:39:48


so were designing for fashion now are we? ooh la la. Personally it reminds me of spearmint chewing gum and scrubs.
Lewis Dodson
2009-12-09 12:50:18


David Icke is going to love this news.
Sam
2009-12-09 20:05:33


Uhh.. our holiday home in Switzerland will be all in trend again then. I have just been mulling over to paint the façade white. Ah well
Bernd
2009-12-10 09:51:11


do what you want not what your told?

bleurgh. graphic trends make my mind bleed
alexander
2009-12-10 14:44:03


DISGUSTING!!! I can not STAND the color turquoise or teal. They're both nasty in my book! Reminds me of when I was a little kid in the 80's. The 80's were so TACKY!!!
Aaron
2010-01-08 20:04:56


what's the basis ever for any color becoming "the" color of any year?? I can never understand these trends!!
priyanka
2010-02-16 14:11:24


Great color is the turquoise range. I might add this color matches with many, such as the red tones ranging right through to bright orange and pink. Yet it can team with its blue relatives, such a the pastel blues and of course looks brilliant against black and white.
Matt Kent
2011-02-25 11:04:23


I love turquoise, it's a very unique color, and very elegant.
hertfordshirewebdesigners01
2012-02-03 03:41:15


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