CR Blog
The future of magazines?
Posted by Patrick Burgoyne, 18 December 2009, 10:45 Permalink Comments (15)

London-based BERG demonstrate the potential of tablet devices to deliver a rich experience for magazine lovers
Magazine publishers are getting very excited about the potential of iPhone Apps, but far better experiences may be on the way with the imminent arrival of tablet devices. In this hugely impressive video, BERG walk us through their ideas for how magazines may work on such a device.
As this Guardian story notes, this isn't just pie in the sky conceptualising but part of serious research commissioned by Swedish publisher Bonnier, which believes that such devices will be in use in two years' time.
The BERG concept certainly seems more considered than this idea for Sports Illustrated that has recently done the rounds online.
BERG make some very good points about the nature of magazines and how that might translate online - how readers like to feel that there is a beginning and an end to reading a magazine in contrast to the endless streams of content available via, for example, RSS feeds, and how enjoyable the physical act of flipping between pages can be.
For publishers, such a package of content, that marries a magazine-like experience with the connectivity of the web (by allowing instant updates, commenting, links etc) offers a far better prospect that websites. As iPhone apps have shown, people will pay for content when it is packaged up and distributed like a product. Just like they do in print.
There is more discussion about what is being termed the Mag+ project at Bonnier's R&D Beta Lab here
Jeremy Leslie will be writing about these developments in an article for the February issue of CR.
15 Comments
Amazing concept! Love it!
2009-12-18 11:31:15
Not sure what's new about this? looks like my iPhone or iPod navigation (which is great), and as for the magazine translation to screen, web designers have been doing this for years now.
These all look suspiciously like website wireframes. Funny that someone would try so hard to present a website as a magazine. Not sure what the point is here. But I do agree with one thing, those page curl navigation's are terrible.
I love Mag's (obviously including CR) and this is not a Mag, its a website concept in a browser, which is great, but its not even slightly a mag. Just look at websites like http://www.anothermag.com or more importantly monocle.com to see how good a magazine can look online - look at it on an iPhone and your there - you don't need to wait 2 years for that.
Thanks for the post, but i don't think this is going to replace magazines or websites anytime soon.
P
2009-12-18 12:32:55
Surely this defeats the object of magazines in the first place? a physical 3-d form which you can pick up and flick through. They're just large i-phones, they look brilliant and are designed for simplicity but overall its wasted research
I saw a similar artictle about books being converted to electronic reading, and its simply pointless. You want a book to be the finished product, a piece of art within itself, not a small monitor
2009-12-18 13:55:39
There will still be print for the reasons Patrick and Josh lay out, but Bonnier’s vision of the magazine’s future is the most convincing one I’ve seen yet.
2009-12-18 16:22:40
My adolescent children (both of whom are ardent readers) have no problem envisioning a future without three-dimensional books and magazines. Once we old codgers die out, so will print, by and large.
2009-12-19 16:31:59
let's try it on the beach without electricity for a week...
2009-12-20 06:51:42
unless it has a battery life that is unbelievable like kiko jus stated and the ability to get all the magazines i want n a sweet bundle price deal...this Huge Ipod is already here....juss huge. And I dont mind that.
2009-12-20 11:28:24
Looks cool - like a giant iPhone or compact touch screen laptop. I'd like to have a go at designing for one.
2009-12-23 10:02:10
wooow thats very nice! looks cool. i would buy one
2009-12-23 16:03:50
I'm not quite sure how the Sports Illustrated tablet is less considered?
It seems like the Mag+ concept is using only two templates to present content (index page/continuous scrolling content page). Doesn't that go against their own principle for recreating the visual peaks and troughs of a magazine reading experience? 90% of the reason people still buy magazines is for the aesthetics. CR of all entities should know that.
This just looks like a very pretty eReader.
2009-12-23 16:09:40
very cool, and am excited someone is building on Pranav Mistry;
http://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technology.html
2009-12-26 15:46:39
looks cool
2010-01-06 18:31:21
I would buy one of these.
2010-01-06 21:47:31
@Katy
I refuse to believe that the physical book or magazine will die out. Reading the printed word in book form is calming, a necessity, whereas all this moving, headache inducing screen stuff we get enough of on TV and online. I hope I'm right when I say that people love books too much for them to die out.
2010-01-07 12:47:25
You can't deny the present and the future. Magazines are already struggling to operate commercially, many large companies have gone bust in the last four years due to the advent of the internet. I think that the primary argument in favour of web based magazines is time. where you have time sensitive information, the web will always win over a paper form. That isn't to say that magazines are dead, they will just become even less mainstream and more niche. the functionality that you can offer through a tablet based magazine is an improvement on the paper version, it doesn't bode well for the future of the industry.
2010-02-16 09:51:40
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