CR Blog

Airside's Green Print Job For Greenpeace

Graphic Design, Photography

Posted by Gavin Lucas, 16 February 2009, 13:22    Permalink    Comments (7)

London-based design studio Airside has created the suitably green identity for Greenpeace’s Airplot! campaign to prevent a third runway at Heathrow airport.

In a nutshell, Greenpeace has bought a piece of land in the middle of the proposed runway site and, although the deeds can only have four legal owners (actress Emma Thompson, comedian Alistair McGowan, prospective Tory parliamentary candidate Zac Goldsmith and Greenpeace are named on the deeds), the organi­sation is inviting everyone to sign up for a piece of the plot in order to further the Airplot! cause.

Read on to see more images of the identity and also some of the images that Airside recently posted on its blog that reveal some of the ideas and sketches that gave birth to this identity, as well as work in progress images documenting the creation of the various graphic elements of the identity – including the bespoke typeface, made by printing letters and shapes cut from corrugated cardboard...


Behold, Airplot! Thick, Medium and Thin...

To see more images and read Airside's explanation of the design process, visit the Airside blog

More info on Airplot! can be found at greenpeace.org.uk/climate/airplot

7 Comments

Fantastic. It's always inspiring to see the thought and design process developing. Especially in this case, where I now feel encouraged to turn off my Mac and take the 'back to school' approach with my next project! Yet again, the simplest of ideas can become the most effective.
Alex Peterson
2009-02-17 07:00:04

What a fantastic result - it's great to see how some elements of the early ideas made it into the final design.

It's also interesting to note that there are some pretty corporate-looking ideas in the sketches, about as far removed as possible from what Airside ended up with - but they were quite right to consider all options of course.
Tom Cavill
2009-02-17 09:39:55

Very innovative piece of communication. I like to see good ideas executed in a unique way. I have a few reservations when it comes to legibility when the logo is used at a small size but its a sacrifice worth making in my opinion.
Karsten
2009-02-17 13:47:02

cool printing. not my field but it good to see what other folks are into now and then
Job Seeker
2009-02-17 17:47:40

Lovely, really appropriate to the cause in every way. And refreshing to see something not entirely computer based.
Heather
2009-02-19 10:31:17

Good to see a logo style that has an illustrative element to it!

The hand cut font is adventurous and its encouraging to see
something that does not have a digital look.
Lee Playle
2009-02-20 15:02:45

Back to basics, it's refreshing to see, they've definitely got the plot
atommedia
2009-02-24 10:03:54

Tell us what you think

What happens with my feedback?

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Share This — Social Bookmarking

Get the RSS Feed
Related subjects and keywords

Subject:

Graphic Design, Photography

Keywords:

Airside

More like this

Articles:

AIRSIDE

3019

CR iPad app
Get CR on your iPad It's coming very soon. Register your interest here...
NULL