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Awww: Viral Factory Plays Cute Animal Card for Samsung

Advertising, Illustration

Posted by Patrick Burgoyne, 26 February 2009, 16:03    Permalink    Comments (5)

Dontcha just love animals doing cute things? A dancefloor for chicks, computer screen for rabbits or puppy photo booth - just some of the suggested uses for the new Samsung Ultra Touch s8300 (why do phones have such rubbish names?) in this new ad from The Viral Factory. Click through to watch it.

The phone has a large and SuperBright screen, we are assured, hence all these suggested uses to which it might conceivably be put. Fluffy animals acting like people and being cute - as near a sure fire thing as it gets in adland. Not a patch on Hammy The Hamster though...

Credits
Client: Samsung Electronics Co, Ltd
Product: Samsung S8300 Ultra Touch mobile phone
Title: ‘38 Cute Animals, 1 CoolScreen, 8 Different Uses’
Agency: The Viral Factory
Creative: The Viral Factory
Production Co: The Viral Factory
Director: Hypno and The Viral Factory
Location Facility Company: Multimedia Est
Sound Dub and Mix: Kim Storey @ Unit
Media buying & seeding: The Viral Factory

5 Comments

my favorite is #2,344
vic
2009-02-27 00:55:46

Awesome work there.
Jess
2009-02-27 15:39:20

tiresome lo fi viddies. run of the mill, sorry to say it
andrea gassi
2009-02-27 15:53:29

Any has been to better than the names they're coming up with. Let's be creative folks!
Mitchell
2009-03-01 01:55:05

"tiresome lo fi viddies. run of the mill, sorry to say it"

Why do I always get the feeling when I read that, that some ATL creative is lashing out at the interwebs for digging this rather than their beautiful HDTV advert.

For the record, I like it. How exciting can you make a touchscreen phone these days anyhow?
Eric
2009-03-03 11:22:16

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