Studio Output: Shaw's café identity
Studio Output sends us news of their latest project – a rebranding of the Nottingham-based café and restaurant, Shaw's. Studio Output created a new logo, website and a number of printed materials including menus and signage. Each features a quote relating to the finer points of hospitality. Rather nice we thought...
Ah, a perfect melding of already dated and rushed-looking design, meaningless aphorisms and pretentious wordage. No heart, no imagination. Come on, this is not good design, it's not even good English. Looks like someone's first try in A Level A&D. 0/10.
Lets see some of YOUR work then, mush?!
Like it, thanks for sharing this, can the troll please go away.
CLEAN AND SIMPLE
Calm down lads... the colours are nice and at least someone did some work and, hopefully, got paid. let's all be kind to each other - at least for the next twelve months.
I really like this and agree that the colours show a sensitivity and coherance along with the typography. Dear SJ, please take your pointless comments back to the playground, It never ceases to amaze me the arrogance of some individuals in this industry, but it's strange that it's seldom the successful ones.
it looks alright - not bad, not great - though it's hard to judge printed matter unless you have it in your hand. i do find the design slightly boring, but if that's what the client wants...
That Brilliat-Savarin quote about letting no-one leave before eleven pm seems a little sinister when applied to being in a public cafe rather than at a friend's dinner party (which was it's original context, and context is (almost) everything); do they really not let you leave before eleven? seems a little harsh.
In fact, I find all those platitudinal quotes to be pretty trite. Sorry.
@SJ would like to see your A level work as mine wasn't anywhere near as good. If people are going to be rude then why hide behind online aliases?
Personally think it is lovely work.
Can someone check the History on their web browsers and see if anyone's looked at 'Canteen' and 'Albion', (both down the road from them, both very similar and both already open).
Oh god, what a rip-off. Embarrassing.
Nice logo. Simple yet sexy, my only ? is why a hexagon? I actually like the fact of it getting away from the very popular "circle" & "square" shapes.
The colors reflect a "cafe" feel...maybe "too" Starbucks for me...none the less...thanks for the article and peaceful design.
what did you want? some pictures of towering asparagus or a flaking croissant?! maybe they wanted the food to deliver the visuals instead... yeah ok so i'ts not bust you balls funny or wacky but some places just shouldn't. the colour palette is tasteful, the layout is clean. i say job well done
How is using a san serif, a structured grid and pastels a rip off? It's not groundbreaking for those cafes either, so you can not directly link those 3 cafes and say they have ripped anything off. It's a tried and tested method, and in this case I think it works very well.
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