CR Blog
The Look Of Love
Posted by Patrick Burgoyne, 2 February 2009, 12:38 Permalink Comments (11)
Amid all the doom and gloom in the magazine world (apart from at CR of course) many seem to be clinging onto the impending launch of Condé Nast’s bi-annual style title, Love, as the sole light in the darkness. And we have an exclusive first visual of the magazine's logo
Love, which launches on February 19 will be put together by the same creative team behind Pop, who have defected to the new title en masse. While still feverishly finishing the layouts for the first issue, creative directors Lee Swillingham and Stuart Spalding (of design studio Suburbia) gave us first sight of Love’s logo which, says Swillingham, embodies the differences between the new magazine and the one to which it is sure to be compared.
“Love will be like the older sister of Pop,” Swillingham says. “It’s an evolution of the concept of a high fashion and style magazine. It’ll be a bit more grown-up, with better budgets and more possibilities creatively.” Condé Nast’s involvement, he thinks, will give them more clout, allowing them to attract photographers that they had not been able to work with at Pop, while also showcasing new talent.
For the logo “we didn’t want anything that looked like Pop, which is a little bit plastic and very much a product of its time. We wanted to ignore any notion of being hip or trendy and do something classic.”
The logo uses Cimiez, originally designed by Gert Wiescher and based on a 19th century French engravers’ typeface. The reason? To hark back to the early days of magazine publishing as well as Condé Nast’s heritage. “We re-drew it and tweaked it to make it more suitable for a ‘headline’ setting,” Swillingham says. Other versions will be used in later issues, including a flat graphic variant.
11 Comments
I'm not convinced.
In any context it looks dated and dull, and on first impression I thought it was a soap brand ident.
Maybe I'm completely wrong, but when thinking about the team that are involved in this interesting collaboration - and that the magazine is, in essence, a Vogue London - I expected something a little more iconic and distinct.
I hope the cover layout is something new and special, and not a Vogue look-e-like. I'm guessing large format and b/w cover.
Baited breathe, n'all that.
2009-02-04 13:07:11
err - isn't that the old HOVIS logo...
2009-02-04 13:21:02
Love the style.
2009-02-04 13:56:37
Not sure about that exclusive - it was attached to their press release back in September.
Witness: http://www.fashionologie.com/2584754
2009-02-04 14:11:40
hey, moderator, what was wrong with my first comment - the letter spacing could be improved...
2009-02-04 14:23:00
@Pablo
Sorry about that. Thanks for letting me know it was you, I accidentally deleted your comment. Please do post again
Mark Sinclair
2009-02-04 14:27:15
Nice font, shame about the inconsistent letter spacing.
“We re-drew it and tweaked it to make it more suitable for a ‘headline’ setting,”
Over-tweaked I guess.
2009-02-04 14:33:21
It's terrible! Anytime you hear the words "we wanted to hark back to the heritage of..." etc and the word "classic" are to be re-read as "ran out of ideas". Lets face it CR would never feature this if it wasn't from the publishers of Vogue. It's looks like a school design project.
2009-02-04 18:04:22
I like this. Its a clever take on the 'serify' fashion magazine logo. Appropriate for a Conde Naste title. If its the same guys that did Pop, they clearly have a handle on interesting typography.
2009-02-04 23:56:05
They are advertising this magazine in the current Vogue which I’ve had for over a week so not sure it’s 'exclusive'? It’s a half page advert with the belle de jour Agyness Dene. Its looks very intriguing and I will definitely be buying it!
2009-02-05 16:24:48
I think this is a very elegant piece of graphic design. As a typographer myself, I disagree with the above comments. There is a very human feel to this logo, and the letter spacing is appropriate. Its also an interesting approach for a fashion magazine.
2009-02-06 22:42:36
Get the RSS Feed
Most recently commented
| Romain Gavras directs promo for M.I.A.'s Bad Girls (10) |
| Range Rover v Hadron Collider (9) |
| Fishing for customers (7) |
| Jerzy Treutler's Polish posters show (2) |
| John Whitney, Catalog, 1961 (1) |
Most read
| Farrow designs Format for PSB |
| Wordplay in Selfridges' windows |
| The £25 logo |
| VW: The Dog Strikes Back |
| BBC unveils redesigned Sport site |
Subjects
| Advertising | (1034) | |
| Art | (388) | |
| Books | (248) | |
| Digital | (407) | |
| Graphic Design | (1120) | |
| Illustration | (624) | |
| Magazine / Newspaper | (196) | |
| Music Video / Film | (706) | |
| Photography | (355) | |
| Type / Typography | (247) |
