17 Comments

I'm surprised at how much I liked the T-mobile ad. When I'd first heard about this I really didn't like the idea, as I thought it might just look a bit awkward and too staged. But it seems to retain a really nice quality where the genuine public (although it's hard to tell them apart from the dancers at parts) really seem to warm to it. To use the most horrible horrible, yet honest, description: "It left me feeling warm and fuzzy."
I also love how random the Skittles ad continue to be. It reminds me of the older Tango ads, in the sense that I like look forward to seeing them and they really stick with you.
Back and Forth Design
2009-01-23 13:21:53

great ad ideas. I really like the T-mobile one. I can't imagine what I would do if people started dancing in the train station like that, but probably take pictures on my phone like everyone else.
LOGO DESIGN GURU
2009-01-23 20:12:56

Funny, I don't think the Cadburys ad will provoke as many Youtube imitations, as its already an imitation of a youtube video itself - http://uk.youtube.com/watch?v=YxdlYFCp5Ic

Seems the inspiration span at Fallon is wearing shorter
W
2009-01-23 23:18:58

T-Mobile ad executed so well.

Like the way it doesn't drown itself in cuteness. Just presents itself - not patronising and gushy.

My girlfriend was working in the station that day and said the mood of the whole place was just lifted. Train rides home were actually better.
Toben
2009-01-24 09:24:49

I think the Cadbury team could learn something from the T-mobile ad.
ACL
2009-01-24 14:28:08

isn't it all a bit dated anyway?
that protest commercial is nothing more than what nike did ages ago with the tennisplayers on covers of magazines.
rj
2009-01-25 03:16:57

'Funny, I don’t think the Cadburys ad will provoke as many Youtube imitations, as its already an imitation of a youtube video itself - http://uk.youtube.com/watch?v=YxdlYFCp5Ic

Seems the inspiration span at Fallon is wearing shorter'



I don't really see how cadbury's have imitated that vid.

Even if it was the inspiration for it it's still executed in a very original way. Genius in my opinion.

I know it's not very trendy to like things anymore but admit it, you laughed!
shutupandsnake
2009-01-25 12:06:58

t-mobile is just an old http://www.ImprovEverywhere.com 'joke'
Cadbury is the big winner. briljant
Jay
2009-01-25 13:42:48

My girlfriend showed me this earlier and I almost wet myself laughing at it. It's so sureal and just odd.

The direction Cadbury's are taking with their Glass and a Half Productions is really wierd but then again the ads are incredibly memorable and afterall, that's what makes advertising effective.

Bravo Cadbury's, bravo.
kelvinwins.com
2009-01-26 04:31:14

Eyebrow dancing? Britain has got talent! Love the little girl with the balloon at the end. She's so earnest!

I'm sure the ususal grumblers and begrudgers will crawl out of the skirting boards to complain about this but, like the Atheist bus says "stop worrying and enjoy life"
chris
2009-01-26 10:05:35

I really had to double take the skittles video, very strange when you realise that there in the mirror and not the room!
Framedink
2009-01-26 11:59:34

the t-mobile advert is sooooooooooo dull, fake flash mobs have been done (badly) so many times now I'm amazed at the positive response it's getting here. Fake energy and excitement by a bunch of hammy dancers is in no way uplifting to me. Liverpool St is a loathsome place at the best of times and now we have to endure this ad on repeat everytime we walk in the place.

What makes it more depressing is it cannot help but bring to mind Roman Coppola's brilliant video for 90's indie act Mansun's Taxloss. Throwing £25,000 into the same part of Liverpool street in fivers and filming the chaos. Totally impossible to recreate without being thrown in jail these days, this video shows a true spontaneous moment of madness from the commuters and staff alike.

http://uk.youtube.com/watch?v=vGtCMzdNV60
narcsville
2009-01-26 14:40:32

Mansun’s Taxloss is an amazing video thanks for the link! what a contrast to the t-mobile video
vic
2009-01-26 16:57:35

Love the t mobile spot. Real society-challenging stuff, well for 3 minutes at least. What next? Singing on the tube? Forget Cadbury imitations on YouTube, I'm looking forward to the T Mobile clips!
Huw Tyler
2009-01-26 22:13:22

The T-Mobile ad is great. I must have watched it a dozen times and it still makes me smile. Such a simple idea and so well executed. Would have been great to have been there - people's reactions are what make it so powerful.
Alex Peterson
2009-01-27 13:32:00

Thanks for that reminder Narcsville of the Genius Coppola Video!

Let's not forget even more recently the Silent Rave in Liverpool Street, which I think was organised on a social networking site!

http://uk.youtube.com/watch?v=igXw9LlCr-Q

This is a theme that we are seeing more and more of very soon or close after a nice piece of original work gets a bit of exposure online, large ad agency's recreating (or possibly more sinister).

Anyone out there know out there if BLU had anything to do with the 6 Music Advert a copy of the MUTO concept?

http://uk.youtube.com/watch?v=H_sHfBfRcgk

http://uk.youtube.com/watch?v=uuGaqLT-gO4
Framedink
2009-01-27 13:56:53

Fantastically funny new ad from Cadburys

Juan who?
martyn reding
2009-01-27 14:41:36

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