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V&A Forever
Advertising, Books, Music Video / Film
Posted by Eliza Williams, 6 January 2009, 13:24 Permalink Comments (5)
Forever at the Victoria & Albert Museum from Universal Everything on Vimeo
If you're based in London and looking for something to do one day this month, we recommend that you visit Universal Everything's installation, Forever, which is currently on show in the John Madejski Garden at the V&A. The project, a collaboration between Matt Pyke, Karsten Schmidt and Simon Pyke, consists of a large videowall installation of endless animations that responds to an ever-changing soundtrack...
"Forever is an art project formed from generative music and generative visuals and is a commission for the museum's new digital programme," explains Schmidt. "Simon Pyke has composed the music and sound – he’s created hundreds of different soundscapes, drums, all in the same key so that anything can be mixed together. It will evolve over the two months it's on, so you’ll never hear, or see, the same thing twice. It’s based on the same kinds of micro-patterns as Mozart’s generative minuets, but on a more detailed level. When the sound is intense it will trigger pulses on the visual side and visual elements will also feed back into the music.”
An online installation, generating a series of downloadable video podcasts, will coincide with the V&A exhibition on Universal Everything's website. The studio has also created a making-of film which reveals the thinking behind - and the work involved creating the installation. You can view it below...
The Making of Forever / Victoria & Albert Museum from Universal Everything on Vimeo
Forever runs at the V&A until 1 February. Admission is free.
5 Comments
it's a missed opportunity. should involve people more, let people interact. should engage people in the space. it just sits there and does its stuff.
2009-01-08 18:10:53
just looks like a screensaver to me. i agree that it is not engaging with the environment it's been plonked down in. i just think interaction can do better than this.
2009-01-09 14:04:14
Nice Post....keep it up !!!! Good job
John Lochrie
2009-01-09 21:44:01
I went to see it on saturday, and the door to the court yard was closed, so you couldn't get out to get close or hear the soundtrack. Just had to look at it through a glass door. Disappointed. A toddler looking out of the window next to me was well impressed tho.
2009-01-14 13:02:09
Thanks be to the great bearded Creative in the sky for Universal Everything. They are endlessly outstripping the creative industry for invention and making it look more of a sausage factory. They have style, they have intelligence, they understand technology, and if not they acquire it through relentless experimentation, applying a sublime eye for form and colour. This project is testament to that.
2009-01-22 18:02:21
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