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Data driven type

Type / Typography

Posted by Mark Sinclair, 17 July 2009, 12:34    Permalink    Comments (16)

Belgian agency, Happiness Brussels, just uploaded a great film to our Feed section: two typographers, a programmer and a racing driver collaborating to create a font by tracking the movements of a car...

The iQ font is the result of the project (see below) and you can watch the making-of film, When Driving Becomes Writing, on Feed here

16 Comments

Me like it!!!
MS
2009-07-17 14:07:35


What the fuck?
patrick
2009-07-17 15:22:47


the Link from the video doesnt work - or does it? (www.toyota.be/iqfont)
Bastian
2009-07-17 15:23:54


Like any novelty font, people will eventually "tyre" of it...
Randy Willoughby
2009-07-17 16:49:56


déjà vu

http://www.telegraph.co.uk/culture/3669375/Peter-Savilles-poetry-in-motion.html
Wednesday
2009-07-18 04:43:17


http://www.saatchi-gallery.co.uk/artists/aaron_young.htm
Michel
2009-07-18 10:24:42


The peter saville poetry is nice but it doesn't tell me anything about the car...
I prefer this one.. much more of an idea.
Jonas De Graeve
2009-07-18 16:40:57


agree. nice project...
Valerie
2009-07-18 17:23:59


try this direct link if the url doesn't work http://nl.toyota.be/cars/new_cars/iq/iq_font.aspx
piff
2009-07-19 01:46:51


Neat idea. I like the font, it suits the car.
Paul Herron
2009-07-19 11:42:47


agree. cool project indeed. But isn't that a Smart car with a Toyota logo on it?
Bernd
2009-07-20 12:17:12


I can't really see the point. It's not a very attractive font, When would you want to use it? If you ever wanted to create a headline that looked like it was made by tyre marks, you could do a better job using an illustrator. I don't think this would do the job.

It's just showing off.
Ken Richman
2009-07-21 17:56:57


How did the car make the speech marks?
Mark Lloyd
2009-07-31 18:02:20


That's a whole lot of work to create a font. I wonder how long it took them to finish the whole job. I like this anyways!
Hid
2010-03-31 14:58:29


That is really cool. Hopefully they didn't burn too much gas...
Rob
2010-11-02 22:08:12


Haha this is really cool. Can I get access to this font anywhere? I mean can I download as add-on for word or something? That would be really sweet.
John
2011-07-18 21:37:35


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