CR Blog
Data driven type
Posted by Mark Sinclair, 17 July 2009, 11:34 Permalink Comments (13)

Belgian agency, Happiness Brussels, just uploaded a great film to our Feed section: two typographers, a programmer and a racing driver collaborating to create a font by tracking the movements of a car...
The iQ font is the result of the project (see below) and you can watch the making-of film, When Driving Becomes Writing, on Feed here.


13 Comments
Me like it!!!
2009-07-17 14:07:35
What the fuck?
2009-07-17 15:22:47
the Link from the video doesnt work - or does it? (www.toyota.be/iqfont)
2009-07-17 15:23:54
Like any novelty font, people will eventually "tyre" of it...
2009-07-17 16:49:56
déjà vu
http://www.telegraph.co.uk/culture/3669375/Peter-Savilles-poetry-in-motion.html
2009-07-18 04:43:17
http://www.saatchi-gallery.co.uk/artists/aaron_young.htm
2009-07-18 10:24:42
The peter saville poetry is nice but it doesn't tell me anything about the car...
I prefer this one.. much more of an idea.
2009-07-18 16:40:57
agree. nice project...
2009-07-18 17:23:59
try this direct link if the url doesn't work http://nl.toyota.be/cars/new_cars/iq/iq_font.aspx
2009-07-19 01:46:51
Neat idea. I like the font, it suits the car.
2009-07-19 11:42:47
agree. cool project indeed. But isn't that a Smart car with a Toyota logo on it?
2009-07-20 12:17:12
I can't really see the point. It's not a very attractive font, When would you want to use it? If you ever wanted to create a headline that looked like it was made by tyre marks, you could do a better job using an illustrator. I don't think this would do the job.
It's just showing off.
2009-07-21 17:56:57
How did the car make the speech marks?
2009-07-31 18:02:20
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