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Data driven type

Type / Typography

Posted by Mark Sinclair, 17 July 2009, 12:34    Permalink    Comments (16)

Belgian agency, Happiness Brussels, just uploaded a great film to our Feed section: two typographers, a programmer and a racing driver collaborating to create a font by tracking the movements of a car...

The iQ font is the result of the project (see below) and you can watch the making-of film, When Driving Becomes Writing, on Feed here


Me like it!!!
2009-07-17 14:07:35

What the fuck?
2009-07-17 15:22:47

the Link from the video doesnt work - or does it? (
2009-07-17 15:23:54

Like any novelty font, people will eventually "tyre" of it...
Randy Willoughby
2009-07-17 16:49:56

déjà vu
2009-07-18 04:43:17
2009-07-18 10:24:42

The peter saville poetry is nice but it doesn't tell me anything about the car...
I prefer this one.. much more of an idea.
Jonas De Graeve
2009-07-18 16:40:57

agree. nice project...
2009-07-18 17:23:59

try this direct link if the url doesn't work
2009-07-19 01:46:51

Neat idea. I like the font, it suits the car.
Paul Herron
2009-07-19 11:42:47

agree. cool project indeed. But isn't that a Smart car with a Toyota logo on it?
2009-07-20 12:17:12

I can't really see the point. It's not a very attractive font, When would you want to use it? If you ever wanted to create a headline that looked like it was made by tyre marks, you could do a better job using an illustrator. I don't think this would do the job.

It's just showing off.
Ken Richman
2009-07-21 17:56:57

How did the car make the speech marks?
Mark Lloyd
2009-07-31 18:02:20

That's a whole lot of work to create a font. I wonder how long it took them to finish the whole job. I like this anyways!
2010-03-31 14:58:29

That is really cool. Hopefully they didn't burn too much gas...
2010-11-02 22:08:12

Haha this is really cool. Can I get access to this font anywhere? I mean can I download as add-on for word or something? That would be really sweet.
2011-07-18 21:37:35

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