12 Comments

eeeeerm. Anyone see a smiilarity?

http://www.youtube.com/watch?v=_zS-z_U-hKI
Jonathan Harper
2009-07-07 21:33:46

Hmmm........

http://www.youtube.com/watch?v=_zS-z_U-hKI
Ben
2009-07-08 05:11:52

Is You Tube/Vimeo and various other sites within the social media ecosystem adding to creative resource or feeding lazy creatives? Is there such a thing as a new idea? Discuss.
Matt
2009-07-08 11:16:16

Nah, there's no such thing as a new idea. There are only 7 stories in the world for gawds sake. Even if your idea is original, what about the format or the medium you use? That's borrowing from someone elses idea. O.K. so I'm being pedantic but you get the picture. Everything is borrowed. Where do idea's come from? You'll have seen something that triggered the idea. Even if you saw something in nature that's still copying from something you've seen.

But it isn't about that, it's about how you use that idea. Straight lifts of things, yeah, they're disgusting, but an idea that builds on an idea now that's fine, in fact that's great. I was listening to some Neil Young the other day and a tiny section reminded me of a Ryan Adams track, that aint a problem, Ryan didn't just straight copy that song with new lyrics because there's 5 minutes of other ideas built on that one refrain.

Copy away I say, just do something different with it.
elmarko
2009-07-08 13:50:31

Brilliant, the ymca one is even better!!lol
Sally
2009-07-09 10:37:56

there is no such thing a a new idea in advertising, advertisers will always go for something that has proved to be popular than innovate. understandably so, why take the risk of making something new?
Vic
2009-07-10 09:19:57

Before actually seeing the original it just smacks of being lifted from YouTube...etc, sure enough that is the case. It ususaly takes about 6 months or more for these popular online 'virals' to make their way into maintstream adverstising but sure enough they do appear. You find yourself watching an ad and going...."hold on that was a YouTube vid about 1 year ago". Plundering? Sampling? Connecting? Someways seems cheap and in others it's a valid refelection of media.
Andy
2009-07-10 14:49:28

I was always told by my college tutor that you must change someone else's idea seven times to make it your own, I think the makers of this ad got bored at two.
Shaun
2009-07-12 17:31:22

Ripping off ideas used to be frowned up on now it's just awarded stuff.
steve
2009-07-13 18:06:26

Brilliant....

youtube fenzie thou hey!

http://www.theopenconsultancy.com


KP
katiep
2009-07-14 09:44:39

I think this is amazing, innovative, fun just what the UK needs at the moment.
Kev
2009-07-21 10:36:58

What a dreadful, dreadful campaign. Unfunny, unoriginal, and the digital effort is cringe-worthy.
Phil
2009-07-25 09:29:41

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