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James Joyce's BBC posters and more nice work
Posted by Eliza Williams, 31 July 2009, 15:35 Permalink Comments (12)
Illustration/design/type: James Joyce; agency: Red Bee; art direction: James Hodge, Neil Aitken; creative director: James Spence
Here's a round-up of lovely projects that have caught our eye of late. First up is illustrator James Joyce's series of ads for a new BBC science programme, Bang Goes The Theory, commissioned by Red Bee Media.
The posters act like a little taster to the show, which explores how science shapes the world around us. They invite people to try out some scientific tricks, and each poster has a number to text for answers on how and why the tricks work.
Photographs: Andrew Meredith; Set build: James Westney, Shape Construction
Next up is an installation by Hellicar & Lewis, which is currently on show in one of Selfridges' windows as part of the stores 2109 event. Plasma screens in the centre of the installation, which is titled Future Artefact, display the faces of passers-by, which are animated on the screen.
"Our aim is to make the visitors in the street and store feel like they have stumbled across a shrine to the past from the future," say Hellicar & Lewis. "A bizarre place that feels new or alien in some undefinable way. A blend of analogue and digital."
Director: David O'Reilly; Design: Jon Klassen
Former CR Creative Future David O'Reilly has directed this promo for U2's new single I'll Go Crazy If I Don't Go Crazy Tonight.
This ad for Nike celebrates the release of Paul Rodriguez's third shoe design for the sports brand. The spot is directed by The Hoffman Brothers.
Agency: AMV BBDO; creatives: Steve Jones, Martin Loraine; director: Simon Ellis; prod co: Mad Cow Films
Next up, this anti-knife crime campaign by Abbott Mead Vickers BBDO takes a choose-your-own-adventure style approach, by allowing viewers to decide what happens next in the story. If you take the dangerous options, things get very grisly indeed.
Agency: Publicis, Publicis Modern; creatives: Matt Anderson, Steve Nicholls, Jon Groom, Asan Aslam; director: Michael Geoghagen; prod co: Spank
Interactivity is also at the core of this campaign for the British Army, the final part of which launched this week (see trailer above). A website, Start Thinking Soldier, offers the public the chance to test whether they have the mettle to be a soldier in a number virtual challenges. Perhaps unsurprisingly, it turns out that I don't.
Finally, we end with a bit of eBay fun from Mother for Fox's biscuits. The campaign sees Fox's panda, Vinnie, sell off various items from his dubious past via the auction site. There are still two days left to buy stuff at the store, which is found online here.
12 Comments
I love the P. Rod and Ice Cube advert. No big overblown concept, just cool to watch.
2009-07-31 17:56:43
I saw that James Joyce red bbc poster while on the bus today but from where i was sitting all i could see was the eye peering over at me... Seems quite different for the BBC but I like it :D
That U2 video really doesnt do it for me I'm afraid.
2009-07-31 22:57:45
agree with Ed, really nice advert for nike.
2009-08-02 21:57:10
RE: The Nike Ad. The portrayal of Ice Cube (street tough, aggressive) at the end is completely at odds with the image he's been grooming over the past decade in countless family orientated films. For me, it captures what’s wrong with the ad: it’s outmoded, displays scant creativity, and could have been thought up by any aging exec.
2009-08-03 10:46:29
I've been spotting the BBC ads around Manchester over the past week or 2 - nice to find out that it was James Joyce behind it.
2009-08-03 12:03:48
I also spotted some of the BBC ads around Manchester at the weekend, look really good.
2009-08-03 14:04:56
@ Eliza Williams,
I believe you have the director credit wrong for the Nike skateboarding advert.
It was directed by The Hoffman Brothers, as evidenced by this link on their Harvest Films Web page: http://www.harvestfilms.com/#ourpeople/8
Kind regards,
2009-08-04 12:39:31
@ Reality Check
Oh dear, sorry about that. Thanks for letting me know - have changed the text accordingly.
ElizaWilliams
2009-08-04 12:59:52
I too am loving the James Joyce posters on my way into work in Manchester, the only problem I have is the actual BBC branding, from a distance it can easily be mistaken for the Sky One logo - it could be some kind of Simpsons promotion (if you were squinting!)
2009-08-05 12:50:30
Love the poster around town! Simple yet effective.
Michael Murdoch
http://www.thehouselondon.com
2009-08-05 14:00:16
P. Rod and Ice Cube for the win. What a great spot...really makes you want to go skateboarding.
2009-08-05 14:24:49
RE James: Your right. They should have chosen a song more appropriate for where Ice Cube's career is now. Like say Kenny Loggins "I'm Alright" and had Cube roll up with his family in a Station Wagon. Cubes apathetic kids look up from the bump and go "Dad!" while his suburban wife rolls her eyes. I could totally see that playing to the core sensibilities of Skaters, Sneaker Heads and Hip Hop Kids who have no knowledge base or reference point to anything "old school".
2009-08-07 23:17:22
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