Jonathan Glazer directs The Dead Weather
Treat Me Like Your Mother by The Dead Weather, directed by Jonathan Glazer
This video for Treat Me Like Your Mother by The Dead Weather, Jack White's latest project, is directed by Jonathan Glazer. With such big names involved, the promo has received quite the hype - a trailer for it played out online in expectation of the first airings on TV, which took place over the weekend in the US and will play out tonight on Channel 4 (at a graveyard slot at 12.10am) in the UK.
The danger of such hype is of course whether the final product will live up to expectation, and here it is uncertain whether it does. The film shows White sizing up to The Kills' Alison Mosshart in a duel, with both protagonists touting machine guns. With such a premise, you'd expect things to get really gory, but oddly they don't, and it all ends up seeming a bit tame. Both White and Mosshart show that they can wear a leather jacket very well indeed, but is that enough to justify all the fuss?
All the fuss was a little much. But, this is a great video. And while the hype gears expectations up for something a little more explosive, the way they have managed to keep this relatively low-key is what will give it longevity. Great performances, avoiding the obvious ending, brilliantly done, hugely filmic.
Rubbish. Utterly overstyled rubbish. And I love Jack.
It is not really my think but I fully appreciate the skill that has gone into producing it.
Great video. I'm glad to see a few directors coming back into the spot light after a few years of stale creative. Jonathan Glazer and Mark Romanek are great examples.
Glazer always has this kind of deep vibe, what I like to call "Sunday afternoon", where you're left with this gut turning experience.
Extremely annoying, as pretension tends to be.
Shit video. Waste of time money music energy and most of the creative power of a ego maniac. Shit video.
"With such a premise, you'd expect things to get really gory, but oddly they don't..."
@ Eliza Williams: That's a good thing; it's called "unpredictability."
- Reality Check
Am I the only one who saw the still capture on the blog front page and thought: "Oh! There's Andrew Eldritch!", and then quickly corrected myself: "Nope, it must be Michael Jackson". Biker jackets and machine guns, it can't be done enough, apparently.
This is probably more clever than it looks.
To me, it's a 'literal cartoon'. Imagine Bugs Bunny and Elmer Fudd instead of Jack and Alison and you'll see what I mean. No-one ever dies in cartoons.
If you think about it, Looney Tunes is worse than Grand Theft Auto.
Nice concept but something is missing. I like the fact that we just walks away in the end but there is something missing for sure in this video.
Just another example of 'violence is ok because it's cool and we're all living a movie anyway' - part of the reason for the endemic gang and gun culture. Get a life image makers and be perhaps a bit responsible?
If the video was good then there may be some merit in it, but it isn't.
It like two of the vamps from Near Dark having a barney
would you want to see it again?
initial concept good, no dev work, felt lazy.
I'm sure people spent time and parts of their life on this, not heard the hype - I'm surprised it's being hyped.
Play the music and close your eyes, the visuals in your own mind are a lot more impressive that way.
its a bit cool, because its like looking at an extremely well taken photo of a 'cool' person in a 'cool' landscape. which is, genuinely, quite cool. i don't normally gaze at one cool photo for more than four minutes though...i'm too cool.
Funny, I've seen the video twice now. The first time I loved it, seriously loved it and the second time I just liked it. I saw it first last night on Channel 4 at 12.10, probably the best time to have seen it, it was dark at the time and busted up the monotony of the preceding programme very nicely.
Über web compression serves no video well, so much of the craft is hidden in the above video, both in an audio and visual sense. I think the success of the video depends on the mood it manages to create and this mood for me was distinctly different between the two media.
Ultimately, I think its a very cool, rock and roll, sexy scenario that looks good under the right circumstances. ie. not in a tiny little, compressed to buggery, level flattening window on a monitor.
Is it about looking cool in a biker jacket?
Is it about an analogy of a couple in one of those bad, getting personal arguments, with neither backing down - then the customary, ultimate futility of it all once the dust has settled?
Up to you - but I'm rescue my biker jacket from the back of my wardrobe
Cool or not their both shit shots!
I'll Have The Calamari
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