CR Blog

The Uniqlo Calendar

Digital

Posted by Eliza Williams, 15 July 2009, 12:04    Permalink    Comments (8)

 

Following the enormous success of Uniqlock, Projector in Japan has returned with another covetable digital tool - the Uniqlo Calendar.

 

The Uniqlo Calendar follows a similar formula to Uniqlock, in that it provides users with a screensaver or blog widget that may be branded to Uniqlo but is also useful and charming. In Uniqlock, this was an online clock that featured films of Uniqlo-clad dancers in addition to telling the time, while the Uniqlo Calendar, as its name suggests, offers users the date as well as a weather report. This can be set to different cities all over the world.

 

 

It also features photographs of Tokyo, shot using tilt-shift photography. The sales technique then comes in when a user clicks on an image, which breaks into a mosaic of small boxes, each containing an item of Uniqlo clothing suitable for the current weather.

 

 

Projector has commissioned music especially for the website, once again from Fantastic Plastic Machine producer Tomoyuki Tanaka, who scored the distinctive soundtrack to the Uniqlock site. The music on the Uniqlo Calendar will change every two months, when new collaborations between Tanaka and other musicians will be uploaded. The current soundtrack features him in collaboration with saxophonist Yasuaki Shimizu.

 

 

As with Uniqlock, this kind of attention to detail, combined with beautiful design, seems likely to make the Uniqlo Calendar an equally successful project.

8 Comments

Amazing...looks fantastic
Alia
2009-07-15 12:26:56


http://frankigoodwin.wordpress.com/2009/07/11/beyond-logic/
See my blog for interview with Projector's Koichiro Tanaka - I met him last week.
Franki Goodwin
2009-07-15 13:26:06


way to go Koichiro - did it again. Great to see his presentation at CLICK London in Nov 08 - lovely work.
Leo Saunders
2009-07-15 14:41:14


love love love it.
kumiko
2009-07-15 19:02:04


lovely stuff (although i find the clothes section bit a little overcomplicated),
and as much as tilt shift keeps getting used i don't think i've seen it used like this before.
Feel free to correct me 'cos i'd love to see some more examples.
badger
2009-07-17 09:44:10


badger, check out http://www.vimeo.com/tiltshift and in particular http://www.vimeo.com/1785993
3stripe
2009-07-19 18:22:39


amazing, thanks 3stripe
badger
2009-07-20 10:38:11


love the music too. anyone know who it is?
dan
2009-07-22 22:46:03


Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Get the RSS Feed
NULL