CR Blog
D&AD Student Award winners
Posted by Mark Sinclair, 3 July 2009, 12:38 Permalink Comments (19)
Harry Handyside's video for Monkey track, Pigsy in Space, won a First at D&AD's Student Awards. A nice use of tights
Last night at the D&AD Student Awards, two graduate teams collected the Student of the Year prize – one from Berghs School, Sweden and another from Central St Martins in the UK. 18 Firsts were also awarded. Here's a selection of the winning work...
In the advertising category, Johan Riddarström, David Lundgren, Hampus Mattsson of Berghs School Of Communication in Sweden gained a First with their campaign for Blyk, which saw them install an interactive hoarding outside the London-based agency, Mother. Check out the video detailing the campaign, here.
Also in advertising, Carren O'Keefe and Devon Hong of the Miami Ad School, Hamburg won with their rather, er, seedy press campaign for PJ Smoothies. Not sure if the bruised banana is that funny...
For eBay, in the Viral category, Petra Muda and Harri Leppala, also of Berghs School, created an innovative mobile phone application called Find It where users can send an image of anything they want to find to the auction site and it will look for the best match.
To encourage participation, the team set up a challege whereby users were awarded points if eBay returned no results to their requests – the person with the most points won a stash of eBay vouchers. (They also received one of the two Student of the Year awards given out.)
Homeless charity Crisis sponsored the Direct Mail section in Graphic Design and awarded two Firsts – to Chris Lurcook, Laura Beard, Victoria Fannon of the University of Gloucestershire, and Paul Johnson of Northumbria University. The campaigns both took an ironic look at the experience of homelessness (see Johnson's photo essay mailout and the UoG team's postcard – "PS Be glad you're not here").
Some nice packaging emerged from Homebase sponsored category in Graphic Design with Vicky Barlow of University College Falmouth (work shown below, top) and Stuart Sutch of the University College for the Creative Arts at Epsom, both gaining Firsts.
Martin Batt, Anders Godal of Central Saint Martins won in the Brand Identity category, with Me.inc.
Micheline Mannion of Central Saint Martins was named as the other Student of the Year, for her Faber & Faber book cover designs which incorporate the publisher's new Print on Demand service to enable buyers to create a personalised cover.
Her designs for the The Faber Film List series use a "digital scroll" mechanism (like the one used on the iPhone) to choose the particular title a customer wants to order. The coloured bar (akin to the line made by a highlighter pen) then picks out the specific title of the book on the cover.
Adam St John and Meghan Fredrich from the Chicago Portfolio School picked up a First for their 15 For 15 website. Users can bid on the chance to spend 15 minutes in conversation with a "great mind" from the creative industry. The project came from a brief to help raise funds for the 15 Below Project.
Christian Söderholm, Dennis Rosenqvist of Hyper Island in Sweden won a First for their TAG player for the BBC. The nifty device allows people to ‘tag' TV clips and upload related content and share it with friends. More on that, here.
Possi Ville (billboard image shown), a project from Borja Diego, Javier Iñiguez de Onzoño Martín and Alex Katz of the Miami Ad School in Madrid won a First in Integrated Communication for a brief set by the Co-operative, which is, according to the tagline, "good for everyone" (hence anything is Possi Ville...). More about the project, here.
Madeleine Sargent's environmental design work for Hamley's, featuring a full circus apparently tramping past a red curtain (in the shop window) also gained a First. Madeleine is a gradute of Middlesex University.
There were two Firsts in Music Videos. XL Recordings provided the Monkey track, Pigsy in Space, and Harry Handyside of Chelsea College of Art and Design and Anastasia Afonina, Chris Lee, Mel Hsieh and Sam Pilling of Central Saint Martins scooped the top award.
Watch Handyside's video, here, and the CSM team's work, here.
Handyside's spot is particularly amusing – aptly entitled 15 Denier, it features a selection of people with tights on their head, gurning involuntarily as the near-invisible fabric is pulled over their face. A classic party trick (or indeed armed robbery aid). Brilliant.
See all the nominations and winning work at http://studentawards.dandad.org/2009/.
19 Comments
I love the tights advert, fantastic, but i cant see how the pj's smoothie advert got through - thoroughly offensive, and once again making a light hearted comedy aspect to a degrading and harmful industry. Awarding this student is the same as condoning these kind of images, which only put thoughts into the minds of the consumer suggesting that its a 'normal' thing, and it can be made fun of, and accepted as part of our culture. Im gutted that the D&AD awards have sunk this low.
2009-07-03 18:55:24
Love Stuart Sutch's packaging for Homebase. Simple, engaging, humorous and effective.
2009-07-03 22:46:41
I think the PJ's winner was fully deserving based upon the art direction alone.
Big congratulations to Stuart Sutch, a friend and fellow student at the UCA Epsom for winning in the Homebase packaging category. Couldn't have happened to a nicer and harder working individual. I liked both winners in that category but for different reasons and it was nice that D&AD noticed it as well.
I eagerly await the in-book work upload to see our Blyk work.
2009-07-03 23:02:02
I dont really get the postcard crisis one. Really obvious way to tackle the ironicness of being homeless. I read the brief and it asked for an "innovative" DM method. Postcards has to be one of the oldest direct marketing method tricks there is. Looking through the student site i would have said there was much better concept and executed ideas for this graphic design brief. Really cant get over how it got a coveted yello pencil?
2009-07-04 12:44:36
Pretty disappointed in the winners for the graphic design section. The grow your own packaging is okay, but nothing outstanding, especially the top one. The postcard thing for homelessness could have been done in about 20 minutes, I don't understand how this has won a graphic design award, especially with three people working on it? I do like the photo essay though. And the Faber and Faber covers are beautiful.
2009-07-04 19:17:42
Having looked at the Me.Inc work for Brand & Identity, and also reading the brief, i'm unsure of why this won! Me.Inc? Not really a name that stands out with brevity, or a name or identity that has any personality. Would this relate to the audience? My opinion (as someone who fits into the target market) is that this particular brand doesn't appeal or relate to me at all. I think that the judges and sponsors are out of step with this one. Does the target market need a corporate, uninspiring brand to reflect their interests and passions? i think not. Perhaps feedback from the target audience would have confirmed this?
2009-07-05 14:09:01
Having not looked at any of the work until this blog, I did have high anticipation of new talent coming through to snap at the heels of professional creatives like myself. I thought that the music videos were fantastic and show the high standard that students have to work at to get recognised as "yellow pencil work". However, if I was to ask the postcard team in for an interview and they showed me the postcards, I would think there lying if they said it won a pencil. Crikey, Is it a pencil? I think not. The execution is dyer, the concept average and its not one bit innovative. The work shouldn't simply just answer the brief, but be something that I would say "I wish I'd done that." At the end of the day if its work like this that gets awarded pencils then the future of the creative industry might as well shut its doors now.
2009-07-05 20:47:00
Totally agree with you Nick, D&AD is all about the winning work making you wish that you had that idea. With the postcards, i'm very happy that I did not. Did they judge this one on a Friday afternoon or something?...
2009-07-06 10:12:30
If the judges were to pay attention to Japanese TV game shows, they'd realise the idea of tights or stockings on face is not original at all. In fact, they play tug of war with it. http://www.youtube.com/watch?v=v4BmTd9Bets
2009-07-06 17:48:07
Harvard,
...Surely that's the point? It's a cultural reference based on the origins of the Monkey score from which the track is taken. Reading the text on the board he explained where the tights thing came from.
2009-07-07 00:34:56
PIGSY IN SPACE
Personally I prefer the CSM video for the Pigsy in Space category. They completely owned the brief. They've torn the brief into tiny shreds then stuck it back together in their own way. Fantastic! The video is ambitious, humourus and really engages the audience. Whilst referencing the culture of the original story. In comparision, i find the tights video weak conceptually weak, not to mention boring. By the 3rd or 4th person I don't care anymore. Furthermore, the idea has already been done (and indeed expanded upon) by SIA, in her music video :Buttons":
http://www.youtube.com/watch?v=uUkje1lw4cA
2009-07-07 16:27:32
PIGSY IN SPACE
Personally I prefer the CSM video for the Pigsy in Space category. They completely owned the brief. They've torn the brief into tiny shreds then stuck it back together in their own way. Fantastic! The video is ambitious, humourus and really engages the audience. Whilst referencing the culture of the original story. In comparision, i find the tights video weak conceptually weak, not to mention boring. By the 3rd or 4th person I don't care anymore. Furthermore, the idea has already been done (and indeed expanded upon) by SIA, in her music video :Buttons":
http://www.youtube.com/watch?v=uUkje1lw4cA
2009-07-07 17:27:13
i just watched the possi ville campaign for the co-operative and i thought it was excellent. any thoughts on this one?
2009-07-08 11:21:05
I thought Stuart Sutch's work for homebase was a lot better than Vicky Barlow's work. I found her work to be a bland and boring for my liking, there isn't much of an original creative spark in it unlike Stuart's
2009-07-10 05:17:27
Some impressive work but, as always, the classic D&AD wild cards. Totally agree with comments on postcard work, where is the concept? much like post it notes, Swiss-army knives, maps and blu-tack, I thought the 'postcard' format had clearly entered cliche status. I saw so much more promising work from other students at this years awards, why is this not up here?
2009-07-10 15:44:13
Am thinking Pete might be a friend of Stuart Sutch...
2009-07-22 18:04:03
I was going to enter the homebase competition. Though my work wasn't done on time unfortunatly i missed the deadline. Kind of dissapointed by the winners of the category.
I thought D&AD would give awards to people who actually designed something worth looking at, who had a great idea. I can't see many 'wow' moments this year.
I also agree about the comments for the wish you were here postcard - it's not great is it. Overall i'm dissappointed by this years winners. Maybe next time.
2009-08-07 17:24:36
Wow Dylan, it's a good thing you didn't enter - it's not about something that's 'worth looking at' or is aesthetically pleasing, but something which has a well developed and insightful concept behind the work. Making things look nice is monkeys play, but having the intelligence and creative talent to be able to compose and implement such strong concepts (especially Stuart Sutch's work for the Homebase entry) is a skill not all designers have.
Somehow I sense that if you entered this year (2010) you wouldn't have got anywhere. You don't understand the encompassing premise of the D&AD awards and how it rewards those who have exceptional ideas, not those who can make things look pretty.
2010-07-18 15:17:39
I partly agree with Dylan, however Jemima you are correct, I don't think many people appreciate the hard work that goes into a single idea. The work that stands out here is Stuarts homebase packaging, because he has created something that would definitely stand out on the shelf, it is a fun concept which is exactly what is needed for a range of grow your own vegetables.
To all the people who have slated the postcard, I believe you may all be jealous that such a simple but effective concept has won a yellow pencil.
2010-07-29 16:56:22
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