D&AD winners announced

The 2009 D&AD award winners were announced tonight in London: Matthew Dent and Droga5 led the way

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Black Pencil in Graphic Design (Applied Print Graphics): UK coins by Matt Dent, for Royal Mail

Of the four Black Pencils awarded, Droga5 picked up two, Art+Com received one for their stunning BMW kinetic sculpture and Matt Dent‘s redesign of the UK coinage meant he also went home with D&AD’s most coveted award.

Other successes included Ghost Robot‘s Wanderlust video for Bjork and DDB London‘s posters for Harvey Nichols featuring Wallace and Gromit.

“The four Black Pencil winners demonstrate the power and all-encompassing nature of creativity – in education, politics and even in the change in our pockets,” says D&AD President, Garrick Hamm. “These winners are more than just great pieces of communication, they change our behaviour and touch our lives.”

 

Black Pencil in Environmental Design (Installations): Kinetic sculpture by Art+Com, for BMW (Germany)

 

Black Pencil in Viral (Writing): The Great Schlep campaign film by Droga5, for the Jewish Council of Education & Resarch (US)

 

Black Pencil in Integrated (Integrated): Million campaign by Droga5, for the New York City Department of Education (US). Check out the film about the project by clicking on “case studies” at the Droga5 site, here

 

Yellow Pencil in Graphic Design (Environmental Graphics): Bigger Storage Ideas by Ogilvy Frankfurt, for IKEA (Germany)

 

Yellow Pencil in Art Direction (Poster Advertising): Husky & Camel (one in series) by BBDO/Proximity Malaysia, for Jeep (Malaysia)

 

Yellow Pencil in Graphic Design (Integrated Graphics): Coca-Cola identity by Turner Duckworth London & San Francisco, for Coca-Cola (UK)

 

Yellow Pencil in Magazine & Newspaper Design (Entire Newspapers): Público (Portugal)

 

Yellow Pencil in Art Direction (Press Advertising): Paparazzi (one of series) by CLM BBDO, for Alka Seltzer (France)

 

Yellow Pencil in Digital Installations (Digital Installation): Cloud sculpture by Troika, for British Airways (UK)

 

Yellow Pencil in TV & Cinema Advertising (41-60 seconds): Pinata by TBWAChiatDay, for Skittles (US)

 

Yellow Pencil in TV & Cinema Crafts (Special Effects): It’s Mine by MJZ, for Coca Cola (US)

 

Yellow Pencil in TV & Cinema Communications (TV Promotions): Stanley Kubrick Season promo by Channel 4, for More4 (UK). See it on YouTube, here

 

Yellow Pencil in Branding (Printed Materials): TED 696 project (printed bags) by BMF, for Tooheys Extra Dry 696ml (Australia)

All of the winning work can be viewed at: dandad.org/awards09. The D&AD Annual 2009, designed by Peter Saville, will be published in September.

All the Black and Yellow Pencils awarded are listed below.

 

 

  • That photo at the top with the coins is very cool! The Kinetic Sculpture is very interesting also!

  • It belies belief that coins without numerals should win awards. It’s a huge design flaw. How would Matt Dent feel if he went to another country, where he didn’t speak the language, and all of the coins had the monetary value written on the coins in words rather than numerals? But hey why let the function matter if you can win an award for your funky design.

  • Wow some wonderful work here. Is this a very good year? I particularly like the C4 ident for the Kubrick season, when we turn the corner into the icy maze, a shiver went down my back… and I though I would like to see that again! (so job done).

    Sorry but the coke stuff… I just don’t get it what the fuss is about. Sorry TD.

  • James Nelson

    @Julie
    I’d hadn’t even noticed that the coins had no numerals! Thats crazy. I guess as a country we’re not too concerned about tourists understanding our money?! They look nice though…

  • Well done Matt. Design agencies dream of winning a black pencil and you at 27 have managed to scoop one! They are beautiful and you deserve to go far!

  • Well done Matt. Design agencies dream of winning a black pencil and you at 27 have managed to scoop one! They are beautiful and you deserve to go far!

  • HOLY WOW!

    When I grow up – I want to be a graphic designer!

  • I agree, Coke just isn’t doing it for me, there’s something very dull about what they’re doing.
    The Kubrick trailer is so spot on and chilling!

  • Love the coins – Perhaps the values are on the other side!

  • Vic

    Matt Dent’s is thoroughly deserved. Congratulations.

  • Alex Lloyd

    Some great work there.. the coins are one out of the box for sure.. and as for no numerals, is there a possibility that with two sides to these coins, maybe, just maybe, the numerals are there? Can anyone upload the B side?

  • Rob

    The B side of all our coins in the UK have a pic of the queen on them, so no numbers. I suppose the tourist will learn the hard way…

  • Elmas

    As much as I like those coins and wished I could be good enough to do something like that one day, I think Julie Oakley over there on the second comment has a good point.

  • minxlj

    Wow, I agree with the 2nd comment and I’m stunned that as a fellow designer I’d never realised the new UK coins don’t have numerals on them. (to those not in the UK – no they aren’t on the other side either) And I agree, to tourists that is a massive flaw. I’m sure the Royal Mint considered this however, so have they decided that it’s not enough of a priority? That other currencies manage without numerals too? Have any tourists here struggled with the coins so far? (Remember, all our notes still carry numerals on the designs)

  • If you look on the other side you will see that they do have numerals… One is worth 2008 groats, and another 2009

  • mervin

    Having successfully deciphered the Thai, Chinese and Japanese numerals on their coins in the past, I don’t think the absence of numbers on coins for tourists is a major problem because the coins are distinctive in shape and weight. British stamps have never had the country of origin on them, unlike (as far as I know) every other country in the world, and that doesn’t cause major problems.

  • luis

    Es acojonante que unas monedas que no son del MONOPOLY tengan
    descrito su valor en el lenguaje del propio país.
    Quizás los números son demasiado árabes.
    Todo por no tener EUROS !!!
    What a shame

  • Joe Lewis

    Just checked out the judges. It’s a man’s world!

  • American coins have got by ok with no numerals..
    that’s my two cents.

  • designbyjono

    It’s great to see Wales represented on British coins. :)

  • As far as I’m concerned badly designed coins produced by other nations (ie no numerals) is no justification for the British to follow suit. A coin with the value in numerals on it is a more functional coin. The prime purpose of a designer is to create objects that function well.

  • Wow. Again the creative minds of these participants were pressed in order to come up with an awesome entries. I liked the concept of the “Bigger Storage Ideas by Ogilvy Frankfurt, for IKEA (Germany)”, a little bit funny although it conveys some points to ponder for the viewers to think of.

  • I must have held and looked at those coins thousands of times. I’m now going to have to collect all 7and put them together. Got to say I have no problem that they have no numerals.

  • Ali

    The coins are cool. Hadnt quite understood their design

  • That’s quite an array of great designs. I really like the coins at the top.

  • I think those coins are absolutely stunning. Incredible.

  • mevric

    other nations (ie no numerals) is no justification for the British to follow suit. A coin with the value in numerals on it is a more master degree

  • Nice one CR- totally forgot how brilliant the Kubrick trailer was. The coins look nice all laid out together and coke ads are always a bit cold and heartless- it’s the fault of the company, not the creative.

  • Nice blog. Enjoyed your blog very much. Glad to watch Coca-Cola…it’s mine. Keep on sharing.

  • Nice one CR- totally forgot how brilliant the Kubrick trailer was. The coins look nice all laid out together and coke ads are always a bit cold and heartless- it’s the fault of the company, not the creative.

  • – totally forgot how brilliant the Kubrick trailer was. The coins look nice all laid out together and coke ads are always a bit cold and heartless- it’s the fault of the company, not the creative.