CR Blog

"Tea time is me time"

Advertising, Digital

Posted by Patrick Burgoyne, 4 June 2009, 13:48    Permalink    Comments (9)

BMB has recruited the wonderful John Shuttleworth to front a campaign for Yorkshire Tea. Genius

In an 'augented reality' version (shown above and accessible here), webcam-equipped Yorkshire Tea drinkers can geet Shuttleworth (aka comedian Graham Fellows) to serenade them atop their own box of tea (after some careful positioning).

Those of a more traditional bent can watch the TV ads

And here's some outtakes

Agency: Beattie McGuinness Bungay
Copywriter: Simon Bere/Graham Fellows
Art director: Simon Bere
Director: Willy Smax

9 Comments

i don't talk like that, nor know of anybody that does, but still, great great ads.

put a smile on my face.
Thomas
2009-06-04 18:22:07


Grand!! John Shuttleworth is brilliant, I can't go back to savoury now. Makes me proud to come from Sheffield. Time for some me time tea time now I think.
Georgia
2009-06-05 12:03:28


At last Sheffield and Shuttleworth get the backing they deserve (can you tell I'm from Sheffield?)
Richard Michie
2009-06-05 13:32:39


Shame they didn't use 'One Cup of Tea Is Never Enough, But Two Is Far Too Many'
Joe
2009-06-05 15:58:52


Excellent piece of advertising. It's about drinking tea. It features a Yorkshire folk hero. It's entertaining. It all adds up to how advertising should be done. Good work.
Vic
2009-06-06 14:37:56


Cool!!!
Paul smith
2009-06-06 21:38:23


I really enjoyed the TV ad, and there are some great features on the website.

It looks as though they're trying to target a wider/younger market - I wonder how successful/relevant the "John on your box" will be to the majority of current drinkers - the site looks good but is fairly tricky to navigate...
Lisa
2009-06-08 13:13:35


tea time is me time .... la la , magic!
jo
2009-06-12 22:20:11


As memorable as: "Can you ride t'tandem?". Destined for greatmess.
Shaun @ The Edge magazine (a northerner living 'down south')
Shaun Wild
2009-08-10 12:02:55


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