CR Blog
Design for Yutaka Tajima
Posted by Mark Sinclair, 18 June 2009, 10:43 Permalink Comments (6)

Yutaka Tajima is the clothing label of UK design studio, Sanderson Bob. Since 2004, a selection of T-shirts have been available from their online store, featuring designs based on their geometric Y logo. They're now seeking submissions for new interpretations...
With each of the Y logo T-shirts produced, the Y is interpreted in a different way. To date, six shirts have been produced (that you can see here) and there are several ideas for new designs on the website. (T-shirts retail at £25).
"The dream would be to publish a book illustrating all the designs we receive, create an exhibition," says Sanderson Bob. "In turn this will act as a tool to attract stores from around the globe to stock the label. The shirts that are picked by the stores would then be printed."
Designers interested in taking part can contact the label on info@yutakatajima.com. They will then be sent a template and guidelines for creating their Y logo design.

Final T-shirt featuring a Y design by Shinbo
Other Y designs for potential Yutaka Tajima T-shirts below.

Y by Carl Burgess / More Soon (an ex-One to Watch in CR no less!)
Y by Jeffrey Docherty

Y by Jethro Haynes

Inverted Y by Sure Sure
See Yutaka Tajima for more details.
6 Comments
nice!
2009-06-18 20:09:23
Good to see British design alive and well.
2009-06-19 01:52:13
This is a great idea - I like the way there is a unity to the concept, that can still be seen even when executed in various styles and manners.
2009-06-19 14:56:54
free consultancy for an undisclosed return?
NO THANKS
yeah, good to see British design is alive and well...
2009-06-19 15:05:02
Some people only care about $$$$, what you can't create something unless there is an exchange of currency ?!?
2009-06-23 22:48:35
Designers - to arms! We have work to do. In these troubled times, we should unite, respond and en masse produce something poignant! - Designer T-shirts! Oh, 'designer t-shirts'... Designer t-shirts? With a 'Y' on?
Is this for charity? Is this for a good cause? Is this saying something profound?
No... it's to persuade shops around the globe to stock Bob Sanderson's (I'm sorry, I had to look him up) clothing range.
Y? Y indeed! Y would any self-respecting designer feel the need to support Bob Sanderson's (?) career?
He might as well rattle a tin. He's 'living the dream!' so hard it's embarrassing.
Makes you cross, this sort of parochial self-seeking nonsense.
2009-06-30 21:57:47
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