11 Comments

Nice concept shame it is let down by the totally fake and cheesey atmosphere of the "creatives"/"actors" almost wetting themselves like they are in a episode of The Naked Chef, I'm surprised one didn't slide down the bannister! Bit dubious about them being able to connect the full laser...maybe in sections!

Im not very excited by the EP cover either!

Sorry to post when I'm so negative but it reek'sof the cheeseyness of the T-mobile advert which was a poor attempt at guerrilla advertising by ripping off other's, shame really I bought the book from Lawerence King a few years ago and was expecting some amazing ideas through guerilla advertising but have not seen the good ones rise to the top!

It would nice to see raw ideas and concepts rather than the fully polished turds!
framedink
2009-03-24 09:56:46

I believe this will be a strand of future music publishing. Radiohead spearheaded a new model for the mass market and with the amount of stuff people can get off the internet for nothing, there is an expectation for things to be of a high quality but also free. The most important factors will be if the association fits well with the brand, if people even recall the sponsor, conflict and advertsier comittment. One of the main problems is that music association is often seriously expensive. Nice creative though.
Edd Lee
2009-03-24 10:21:42

I heard from people working on the initiative that Bacardi where not very happy with the music produced (stylistically) and yeah, the 'actors' look very much like they're just a bunch of designers etc. from a local agency.

Guerrilla advertising needs to be exactly that, raw, innovative and uncontrived. It's never good to be overly negative, but it is an ever increasing trend to force/fake produce this 'angle'.

How long before 'this' idea is repackaged as an apparently original guerrilla concept: http://www.cpluv.com/www/feeditem/7405/
Some Of Us
2009-03-24 12:29:18

Some of Us: Spot on it's forced/fake set up of the original Guerrilla concept which stems from widely available technology from email, cameras, wifi, mobile phones, youtube, social networking and public interaction but above all raw original ideas.

I'm not saying it's easy but that is why the best ideas come from no were and capture the imagination of people whether it is on the street or online, but repackage it and it dilutes it, and then I suppose your back to the Shepard Fairey (or legal/creative copyright) debate from a few posts earlier - of who owns the original idea, do they get credited, (Blu for the BBC Radio 6 advert) by not letting someone with a bigger budget run with the idea and bring it to the public would it ever reach a mass audience or are these like the bootleg versions of Fairey's Obama a poor remake of something that caught the publics imagination.

I’d like to think that if I had a great idea and I had the opportunity to see it go global on every wall, computer and TV screen, yet I never got paid a penny in loyalties I hope would still be happy/grateful of the free publicity as long as I got credit were it was due and was able to build on that free exposure – But wouldn't be so happy if my idea wasn’t done justice and I wasn’t able to capitalise on the exposure, then I would be bitter twisted and hunt the suckers down......and don’t tell me anyone else would be any different?

http://www.cargo-london.com/blogs/tag/bbc-radio-6/

I Love the Flight attendant rap!
framedink
2009-03-24 15:42:44

Well I saw the vid the other day and loved it, and I like the music too.

I guess that makes me well-uncool, huh, guys?

Sent the link to a couple of people in the office and they love it too, one immediately posted it to her Facebook profile.

I guess they're pretty not-with-it too, huh?

That's the thing with being 'Creative', ordinary people always let you down. I mean look at the 'poor attempt at guerrilla advertising' by T-Mobile: http://www.viralvideochart.com/youtube/the_tmobile_dance?id=VQ3d3KigPQM , 10 million views in a couple of months, what a crock!
Bentos
2009-03-25 09:53:37

Try watching the video without the soundtrack... yes, it's a crock.

I am cool - I hate it.

In fact, now I'm so cool, I'm going to see if some brand will chuck a load of money at me so I can ponce around east london with a laser pen and my mirrored sunglasses doing a poor impression of jean michelle jarre.
dan
2009-03-25 14:43:36

I wonder how much money I will make if I sell all my friends?
Matthew Ingram
2009-03-25 15:41:53

Wow, I guess there are a lot of haters out there.

It just goes to show, you can never be too careful!
Bentos
2009-03-25 15:48:21

@dan yes, i much prefer jean michel jarre … that man is due for a comeback, mark my words.
Matt
2009-03-26 11:31:36

i'm guessing that these negative comments come from frustrated creatives who probably knock out DR press ads for insurance copmpanies, and haven't cracked a decent ad yet, let alone something outside of their traditional skill set.

the video is a pretyy good concept, well shot and suits the track. the artwork is pretty good.

get over yourselves and fair play to the agency and creatives for having a crack. you're trying too hard, boys.
reuben
2009-03-31 11:48:42

@ Reuben

"i’m guessing that these negative comments come from frustrated creatives"

Yes Reuben, you're guessing.

"the video is a pretyy good concept"

But not that good...

"get over yourselves"

Done.

"fair play to the agency and creatives for having a crack"

Is "having a crack" really good enough!?

"you’re trying too hard, boys"

Misogynist!
ed
2009-04-07 11:54:20

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