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Have iPhone, Will Jam...

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Posted by Gavin Lucas, 5 March 2009, 11:07    Permalink    Comments (11)

Those among you with iPhones and iTouches probably know all about the myriad apps available that can add to the functionality of your Apple devices. What you may not know is that there are enough musical apps to start your own band - as demonstrated rather slickly by London based girl band, The Mentalists, in this viral created by London agency, Wax...

In the film, above, the band perform a cover of MGMT track Kids - entirely on their iPhones /iPod Touches using this selection of very affordable iPhone apps:

Ocarina (£0.59) which you play a bit like a melodica, blowing into the iPhone mic
Retro Synth (£0.59) handles the bass line
Mini Synth (£1.19) plays the keyboard part
Digi Drummer Lite (free)

Please note, the above links will work if you have iTunes installed – and each will take you direct to the appropriate page in the App Store. To download iTunes, click here

While Apple's current advertising strategy for the iPhone focuses on the usefulness of some of the apps available on its AppStore, this viral was actually created to promote the band, The Mentalists – who also play real instruments.

Credits: Wax Agency, The Mentalists and Steve Milbourne & Phil Clandillon

myspace.com/thementalists
waxagency.com

11 Comments

Didn’t MGMT start out playing gigs with support of an iPod too?
James
2009-03-05 11:20:19


Ha! Cool applications. Doesn't exactly sound great - quite a dull thuddy sound - but it's got potential in the right hands.
schedo
2009-03-05 11:23:46


Ahhh painful!!
Im sure we will see more much better experiments with live ipod music (why not put it through an effects pedal?) and Im sure we will also see plenty more marketing ploys by average musicians!

This guy however is genius:
http://www.youtube.com/watch?v=aJCWziYxRVs&feature=channel_page
pixesale
2009-03-05 11:44:51


been done.
check out iband and it's 4 million hits

http://www.youtube.com/watch?v=Mh0VX74alwk
iband
2009-03-05 13:39:52


Does this not prove that MGMT are rubbish?
Allan Corbett
2009-03-05 14:35:32


I'd love to hear what would happen if Kraftwerk gave it a go...
Tom
2009-03-05 17:08:17


mental!
Ian C
2009-03-05 18:00:01


I was producing music to a pro standard on a Mac with much less power than an iphone in 1997. It's a proper computer.

Put it this way:

In 1987, there was a Cray XMP with less power than an iphone, which filled a room, and cost £14,000,000, and was used by 47 research scientists.

The specs of both machines: 32 bit 266MHz CPU, 192MB RAM, 4GB storage space.

Not enough of a big deal has been made about this. iPhone is STRONG computing.
da bishop
2009-03-06 16:25:09


by the way, that was a bit flaky and dull. Gimmick.

There's a few serious music apps out for the iphone, though, iDrum being one of them.
da bishop
2009-03-06 16:27:00


Comment deleted by moderator
Jimmy Alpha
2009-03-09 11:25:32


This is a poor execution of something that could be proper mentally cool...



What's the Blondes number?
Jammer
2009-03-10 16:30:41


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