13 Comments

You've spelt Wieden wrong.
Derek J
2009-03-26 11:27:15

well its obviously too sony-inspired piece of TVC, always bundled with 'the making of', though its a good one.
Jun lee
2009-03-26 12:22:49

Making of better than the ad?
GM
2009-03-26 17:07:42

Did they do this with all the cars that aren't selling ? I suppose its better than having them parked in a hanger.
Mo
2009-03-27 10:52:48

Somehow it reminded me of this... I don't know why...

http://www.youtube.com/watch?v=D2FX9rviEhw
Peter Poland
2009-03-27 11:55:13

Wow what unfortunate timing - a cool viral sweeps the nation - light pixels playing pong etc..done in an understated way that feels oh so in keeping with the mood of the times, and then this launches - which despite the cutesy song is still big, self aggrandising, expensive and out of step. Brilliant in any other year and maybe in any other week.
westwayvista
2009-03-27 13:23:52

The formula is: Group activity visually demonstrating working together + alt-folk Gray's Anatomy soundtrack reject = gag reflex.

Can we ditch the cutsey, quirky, folky accoustic shit?
Martin
2009-03-27 15:39:53

Does this ad feel like it's trying too hard? It did to me. Interesting concept, though.

And as for the soundtrack...barf. Reminded me of the early Apple campaign (I'm a Mac/PC). It just doesn't work here.
Tim
2009-03-28 15:33:24

LOL! Loved the link to the Sheep LED stuff. Reminds me a little of Blinkenlights also http://www.youtube.com/watch?v=Fagx-Gj6nKg.

I think that new spot is a great idea, very well delivered. I'd have high expectations for any new Honda ad, and they've done a very nice job with this one (although the Euro-plinky music's a possible weak point).

Another example of live events/experiences crossing into ad-land perhaps?
Gavin Martin
2009-03-30 10:13:57

Nothing says low carbon emissions quite like a thousand cars.
Buddy
2009-03-31 20:10:44

Well, hybrid cars are really soaring now..Especially that gm and chrysler already declared bankruptcy..
rhobbhy
2009-09-12 09:40:53

Did somebody ever made an energy map about the production costs of hybrid motors ?
Tonstudio Berlin
2011-04-13 13:02:59

I love the sound very relaxing, but the video should focus more on the car parts or new specs than the lights.
Cindy
2011-06-17 04:15:51

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