Kate Marsh identity, Foxall Associates

Commissioned to create a new identity and website for design recruitment consultant Kate Marsh, London-based Foxall Associates employed a series of bird illustrations to represent her varied creative clientele

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“A tattered rspb book of British birdlife was the spark,” says Foxall’s art director Iain Foxall. “We tracked down illustrator Mike Langham who provided us with eight of our favourite breeds.”

“Other agency identities tend to be overburdened with puns and loud colours,” adds Andrew Foxall. “But we simply pushed her two names together to form a stamp that gently reinforces the idea of Kate as a brand.”

Photography: Kiyotaka Hatanaka.