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The worst book in the world?

Advertising, Digital, Graphic Design

Posted by Patrick Burgoyne, 26 March 2009, 12:57    Permalink    Comments (6)

A new book documents Kessels Kramer's 15-year campaign for the Hans Brinker Budget Hotel

"In the long history of hospitality, the Hans Brinker Budget Hotel stands alone as the worse there ever was," says a press release promoting the book. Its 280 pages include every piece of communications ever made for the hotel by Kessels Kramer, which has famously made great capital out of the fact that the place is so awful.

Campaigns have included little flags stuck in dog shit (with illustrations by Anthony Burrill, an early collaborator)

Burrill also produced posters for the campaign

And this tongue-in-cheek list of complimentary items at the hotel

Even "sleeping pills"

Other ads focussed on the awful effect a stay at the hotel may have on guests

And its somewhat cavalier attitude to hygiene

It was also quick to send-up other ads' dubious environmental claims

A range of posters allows guests to recreate the wonderful view available from select rooms

The Worst Hotel in the World is published by Booth-Clibborn, £25

6 Comments

Interesting.
The work from Anthony clearly stands out as being the strongest (imho) brilliant.
action man
2009-03-26 13:11:10


Some hilariously well-considered designs by Mr Burrill, aimed at a deserving target. Congratulations.

The Hans Brinker Budget Hotel was where my classmates and I stayed in during our university trip to Amsterdam in 2005. Its 'budget' status was well-earned by its overpowering aroma of weed, dirty floors, dodgy elevators, and its predominantly - one might say, inevitably - unsavoury clientele.

It also happened to be the first place in the world that I had visited that stocked cans of Heineken in the vending machines. Surprisingly, however, we all had a great time at Hans Brinker's expense, revelling in their pitiful hospitality, which is cheap for a reason.

Thanks again for some funny designs, and reminding me of that hideous place.
Bob
2009-03-26 14:11:23


ha. classic hotel, stayed here for a few days back at uni.
they handed out some awesome posters.. they made it all the way back home, only to be left on the coach! dang.
matt
2009-03-27 19:12:40


Did anyone get the opportunity to go to the Kessels Kramer "Cross Country" talks they had at UCA Farnham? Really nice trade show that went with it, there other book "2kilo" is another great one to look for
George
2009-03-28 23:45:54


Burrill's simple, effective posters were far better than the ones I remember from way back.

Glad to see some things don't change. 6 of us stayed there in the mid '80s for a couple of dodgy long weekends, and I distinctly remember a dormitory where we couldn't figure out why there was another door on the other wall of the shower, until a shapely nude Swedish backpacker entered through said door while one of us was still in the shower!

The bar was always entertaining also, especially when the barman took us on a late night guided tour of his selection of different genevers (Dutch gin) from behind the bar, complimentary of course. Maybe this made up for the dog shit?

Still, a great location being so close to the Leidseplein, and cheap as chips.
Rob
2009-05-06 11:23:39


i love this book ..i love the gideons bible and gold leaf design..and i dont just say that because..i have photies in it...as the letter to me from k/k said.....dear chris,
"thanks to your talenta,never have so many paying customers been so thoroughly dissapointed.
chris shaw
2009-06-03 14:28:42


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