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Clock's ticking

Advertising

Posted by Patrick Burgoyne, 6 November 2009, 15:55    Permalink    Comments (4)

M&C Saatchi's 24 hour ad challenge kicks off at 10am tomorrow...

Working with HypTV, the agency has set student creative teams and aspiring filmmakers the challenge of making a 60-second cinema commercial in just one day. Over 250 teams applied - this has now been whittled down to 20, each of which will work with a team of filmmakers and a 'creative mentor' drawn from the M&C Saatchi creative department.

At 10am tomorrow, they will all gather at the agency to receive the brief. Final ads must be handed in on tape the following morning at 10am. At 11am, a panel of judges including Alan Yentob, Peter Saville, Sophie Fiennes, Graham Fink and myself will pick a winner.

You can follow the teams' progress on Twitter under the hashtag #24ad

The winner and selected others will be featured here on the CR Blog

4 Comments

NIce idea, good luck to them. I'm running a comp myself at the moment.

The Visual Lexicon. Enter an image (design, photo, illustration) on the theme 'Conception'. And win THE EDITION OF ONE.

Promo site
http://lexicon.vcdc.gr/conception/

Add to the flickr group
http://www.flickr.com/groups/1230966@N24/
James Bickerton
2009-11-06 16:30:26

I will be there (Team 13)! Its gona be Immense.. Good Luck to everyone! Cya 2mo
Diaghe
2009-11-06 16:37:21

Hope it all went well - and congrats to team 13! Can't wait to see the results on YouTube! Is just the winners ad going to be uploaded, or every teams work?
Luci
2009-11-09 08:56:28

Great idea. Can't seem to find the results though.......
Gary Roebuck
2009-11-11 21:08:31

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