The latest issue of Distill, the magazine that aggregates content from style magazines around the world, is to be released as an iPhone app.
Tha app replaces the printed magazine for this issue.
As with previous print issues, the Distill app features fashion and art photography from around the world. Contributing magazines include: A Magazine, Acne Paper, Big Man, Dansk, Exit, Fashion Tale, Hercules, Huge, Interview, Lemon, Man About Town, Men’s File, Muse, Numero, Please, Ponytail, The Room, Rubbish, S Mag, Sang Bleu, Sleek, Slurp, Soon, Swallow, Tokion, V, Volt, Vice, WAD, Wound, and Zink.
Here’s a clip of it in action:
A lot of magazines are currently scrambling to ‘do an app’, some because they believe it represents a genuine opportunity, some just because, well, everyone else is doing one. Distill’s content would seem to lend itself well to the format. The app provides not just imagery but also information on what inspired it and credits. For art directors, it provides a handy does of inspiration and the images, at least in the demo, appear to work well on the backlit screen.
Certainly the fact that users are willing and able to pay for content via iPhone apps has a lot of publishers excited. It also appeals to sponsors who are willing to pay more to be associated with an app than they would to run ads on a website – the Distill app is sponsored by Swatch and was developed by ustwo™.
It’s available here