CR Blog
Epica 2009 winners announced
Posted by Gavin Lucas, 27 November 2009, 15:08 Permalink Comments (14)

The Epica 2009 results have been announced today with the Epica d'Or in the film category going to Saatchi & Saatchi London's T-Mobile Dance ad (still shown above) which featured a flash mob of synchronised dancers descend on the concourse of Liverpool Street Station...
Winners of the Epica d'Or (grand prix) winners in the various categories are:
Film
Saatchi & Saatchi London's Dance ad for T-Mobile
Press
DDB&Co Istanbul, Torn campaign for second-hand furniture store, Dank!
Outdoor
Cornering Lights is the title of this Citroën poster by Euro RSCG Düsseldorf
Interactive
Campaign for Prayers is the website created by Forsman & Bodenfors Gothenburg for Svenska Kyrkan (Church of Sweden)
Epica d'Or winners aside, a further 60 pieces of work took golds, with 130 silver and 133 bronze awards presented. Germany was the most successful country (the UK dropped to fourth place - the first time ever it's dropped out of the top three in Epica's history). Serviceplan (Munich & Hamburg) was the most successful agency and Euro RSCG the most successful network.
Epica has produced the full results as a downloadable PDF which provides more details, including all the category winners and silver & bronze results by country.
14 Comments
oh yes, that dance ad was really great.
2009-11-27 21:19:52
No it wasn't.
2009-11-28 01:50:21
The Citroen Ad is a beauty!
2009-11-28 03:15:24
1. The flash mob idea was banded about for years at S+S for other clients so it's not original. FACT.
2. The Dank press ads are genius because of their simplicity. FACT.
2009-11-28 13:53:04
The t-mobile ad is just a take on the YouTube group improv everywhere they did this ages ago. It's definatley not original.
2009-11-28 17:35:48
Does it really matter if the idea isn't completely original. Every idea needs inspiration. Even if the idea was pretty much copy and pasted, it still took the creatives' ability to make that connection between the ad and their client's product.
Besides, it made me feel good. OPINION.
Sorry, had to.
2009-11-29 17:53:11
Original or not, the T-Mobile film is a good execution, with lots of WOM. Dank! makes me wonder what will happen with copywriters if art directors continue hitting it so right, as they did in the print campaign for second hand furniture. Citroen's is pure design and pure simplicity, with tons of branding and proprietary cues. Good picks!
2009-11-29 19:04:57
The T Mobile ad just makes me think of two things: hanging around Liverpool St station on a wet January evening, and S&S employees listlessly googling for viral crazes to flog off to the next client.
2009-11-30 11:15:45
inspiration = good, taking youtube content and branding it = hmmm....
2009-11-30 12:01:54
T-Mobile was a copy of Mansun - Taxloss so nothing new there: http://www.youtube.com/watch?v=vGtCMzdNV60
and the liverpool street silent rave:
http://www.youtube.com/watch?v=igXw9LlCr-Q
2009-11-30 14:11:30
oh i had no idea it was a copy..
2009-11-30 20:21:20
Love the press advertising for the Second-hand furniture company Dank!
A masterpiece in graphic design / photography.
2009-12-01 14:14:25
The Press ads for Dank are 'remarkably' similar to the brilliant Stella Artois campaign
by Lowe Lintas from 2000. (a Cannes Lions Grand Prix winner)
Exactly the same idea with a different logo.
http://www.coloribus.com/adsarchive/prints/stella-artois-table-15627/
A masterpiece in copying and pasting?
2009-12-01 17:58:31
Dank campaign is brilliant & has nothing in common/similar with the Stella Artois campaign ideawise.
The execution on the other hand is similar (still, far from "exact same")
Maybe the people who can't tell what sets the two apart shouldn't attempt to critique the work.
2010-02-17 23:20:12
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