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Give us a forward slash

Advertising, Digital

Posted by Nick Asbury, 18 November 2009, 10:10    Permalink    Comments (23)

GAP's new Christmas viral – where you can email various seasonal 'chants' as performed by a dance troupe to your friends – is objectionable for many reasons, most of which explain themselves when you click on this link. (Be warned, it will take you several hours to recover your equanimity).

But a missed 'forward slash' in their list of cheery numbers, gives their message a whole new meaning.

Take the two 'chant' names, "Good luck with that bird" (a chant about cooking your Christmas dinner) and "You office party hardied" (a chant about embarrassing yourself at the office party).

Run the two phrases together, as the Cheer Factory site unfortunately does, and you have something that sounds a little ruder:

Give us a P. Give us an R. Give us an O. Give us an O. Give us an F. Give us an R. Give us an E. Give us an A. Give us a D. Give us an I. Give us an N. Give us a G.

Agency: Crispin Porter + Bogusky

This post originally appeared on the Asbury & Asbury blog.

23 Comments

I wish I'd never clicked that link. My ears (and eyes) will take some time to recover.
John McGarvey
2009-11-18 11:59:47


AAAAAHHH its horrible, the success of a viral is based on how ridiculous it is.
Frazer
2009-11-18 12:11:25


Oh god. I was waiting for that to be really boring like Gap's idea of consumer fashion is but wow...

I want my brain cells back. This may possibly as bad as the Windows 7 Parties viral.

Where has all the cool gone? Americ a is being very "square" at the moment.
Liam McMahon
2009-11-18 12:16:53


Oh dear. I think everyone in the office hates me after playing that...
Shell
2009-11-18 12:20:24


Made me want to punch myself in the face and technically speaking it's not viral, since virals are in their nature self disseminating this is an e-card surely. Unless the appallingly bad Rap which makes the whole thing quite painfully annoying is an attempt at the whole this is so crap it's funny shtick....well I think FAIL!!!!!! Why is this Agency getting this work when they clearly have no concept of the anthropological mechanisms behind virals.
Gregory
2009-11-18 12:47:32


AAAAAHHH its horrible, the success of a viral is based on how ridiculous it is.
Frazer
2009-11-18 13:12:33


ARghhhh these are awful. But, its probably done what it had intended to do all along
Adam WIlson
2009-11-18 13:32:23


Nooooooo! if all I can see in my minds eye when I'm trying to compose my photography is this then I blame you CR!!

Why oh why did I click the link......

Swine flu is viral... think I'd rather experience that than suffer this again!
Martin Brent
2009-11-18 17:53:47


Literally speechless, that is so bad.
Cathy
2009-11-19 12:21:50


Bunch o'scrooges, the lot of ya. I like it.
Ed Wright
2009-11-19 14:06:53


Ah stop your complaining. It's a viral campaign and you lot have all checked it out, boosting the numbers, thus making it a success in their accountant's eyes, meaning more of the same next year!!! I have taken the novel route of not bothering to look...
Steve
2009-11-20 12:54:07


I think this viral is the pits
It makes me want to hit the gits
That thought it might be loads of fun
To foist this stuff on everyone.
Who signed it off and made it real
Must be some kind of imbecile.
So listen up you guys at GAP
your Christmas ad's a load of crap.
Simon
2009-11-20 13:03:23


CR - I'm not happy you made me look at that for the sake of a rather not particularly amusing typo which doesn't offset the horror I've now seen.
Mister Phil
2009-11-20 13:39:51


This is crass, lame, meaningless and so, so slimy with insincerity. By rights, it ought to bankrupt the client. God help America - No wonder so many nations want them out. Jeez!!
Willie
2009-11-20 13:48:19


That ... is ... horrible. I'm sure they have some kind of social responsibility to provide a sick bucket with that service?

@Ed Wright: Let me guess .... you're American right? :p
n
2009-11-20 13:58:36


What a bunch of brit-cool snobs... get back to your Elbow CDs you uptight arbiters of mannered taste. ( * )
trevskii
2009-11-20 14:19:35


Cool is cool, cheese is cheese. And this is cheese, UBER ***ing cheese! All the Americans I know are sharp, sassy, fast and very, very cool (hey, isn't this use of the word 'cool' American anyhow?) ...and what about Will Self? This ad is aimed at all things dull, and uninspired - maybe they'll be shifting "friends" box-sets along with the GAP sweaters at the point-of-sale? There's nothing mannered about reacting against this ad, its just an insulting bunch of 'OMG!' fluff.
Willie
2009-11-20 14:34:06


@n

How very dare you! Take that back. I, Sir (or Ma'am), am a proud son of this fair isle of Brittania and a loyal subject to her Majesty Queen Elizabeth II.

It's so bad it's good, then bad again, but so bad-good that it's actually good-good. It all depends where your irony-swingometer is pointing at the time.
Ed Wright
2009-11-20 14:53:24


Yeah – down with commercialism. Proper designers can live without that demeaning lucre, right? Save us all from naff cheese – it's worse than terrorism FGS. I don't think my sensibilities will ever recover – i need a Guinness ad, stat!
trevskii
2009-11-20 14:56:56


When I met baby jesus this mornig he showed me this, and said 'This is what I meant by sinning'
Richard
2009-11-20 15:12:07


at least you can make rude messages on it, chortle!

http://bit.ly/6op2lI
eggman
2009-11-20 18:31:32


I contemplate a career change every time an idea like this wriggles into production. Time for a shower.
Surf Brah Shaka Laka
2009-11-20 23:08:13


What a bunch of brit-cool snobs... get back to your Elbow CDs you uptight arbiters of mannered taste. ( * )
trevskii
2009-11-23 16:31:11


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