Director Alex Turner of Infinity Productions has shot a great new commercial for Drench - the water brand whose debut TV ad featured a dancing Brains (from Thunderbirds) puppet. The new commercial, written by CHI & Partners, features some talented jazz hamsters, known collectively as The Clever Hamsters...
The ad promotes the brand's strapline - Perform At Your Best. Stay Drenched - and it is hosted on a dedicated website, staydrenched.co.uk where you can even watch hamsters auditioning for roles in the ad - and see what a record sleeve for The Clever Hamsters might look like. The film is set to break on TV this weekend during Harry Hill's TV Burp show on ITV.
The Clever Hamster credits:
Ad agency: CHI & Partners
Creatives: Wayne Robinson & Matt Collier
Creative director: Ewan Paterson
Agency producer (and new Head of TV): Ben Clark
Planner: Ben Southgate
Media: Stephanie Marks, MCHI
Production company: Infinity Productions
Director: Alex Turner
Editor: Alex Turner
Producer: Mark Stothert
Music: Jonathan Goldstein
Post-production company: Moving Picture Company
Audio post-production company: James Clark @ Clearcut Sound studios
What agency created this?
bloody amazing. beats the balls off of gorrilla drummers and shifty kids...
Fantastic! It looks like they're real hamsters as well, just chewing etc the instruments? (Rather than cgi etc) so double bonus.. Very funny, loved it.
Love it! That pesky Meerkat better watch his back!
Brilliant! Very well directed and a lovely-looking site wrapped round it all
Amazing! love the way that the bottle is upside down at the end too, brilliant :)
This has become my fave ad of the year, brilliant.
Love the auditions aswell, brilliant touch
The agency is:
Chi & Partners
7-9 Rathbone Street
London, W1T 1LY
Tel: 020 7462 8500
Hamsters are Satan's handmaidens. That is all.
loooovely (in a greg wallace / masterchef voice )
agreed -with the end frame - stroke of genius.
They're missing a trombone player though!
I love this so much, the accompanying website is fab too - check out the auditions!
They put food on the instruments so the rodents would nibble on them, it took a full day filming to complete.
Great production. But reminds me of this...
I once had a hamster. Called sausage. He eventually exploded. Mint.
Engaging, silly fun. Really like it. Auditions are a nice touch.
They've stopped with the puns!
*Brains* perform better hydrated.
Stay on top of your *game* (as in game bird, foul etc.)
Beats 'Tails of the Riverbank'!
I love the idea. Trouble is I can't help wondering how they hit those notes without actually using the keys on the instruments. Yes, I know, I shouldn't be so pedantic!
Great idea for the ad - original, and fits perfectly with the brand's tagline, without being too clever or trying to do too much. It engages the viewer right from the start, and the 'cute' factor definitely catches your attention in the first place!
This is amazing!
I love adverts like this, very well done indeed.
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