11 Comments

tres cool, not sure whether the typical stella drinker would be into it though...
Thomas
2009-11-25 12:53:44

nice idea. very boring in reality except for florence + the machine
Bob
2009-11-25 13:33:55

that is brilliant! best piece of marketing i've seen in ages. very funny. i guess this is part of stella's attempt to shift their perception away from the 'wife-beater' tag that especially hurt them in the media last year. it has a lot in common with that diesel campaign from last year though (albeit less disturbing).
James Nelson
2009-11-25 14:44:37

yawn
Jane
2009-11-25 14:44:39

Very good. Funny at times. Love the 'Le Toube' logo.

However, is anyone apart from us good folks on creative showcase websites, ever going to sit through all these videos? One of them is 15mins long.

Stella may well get more exposure and return from a bog-standard beermat campaign.
Jolt
2009-11-25 17:25:32

Its not good. It's pointless self-indulgent [deleted by moderator].



Also, Stella isn't French. Why are they trying to position Stella as a product that comes from the French riviera? Stella is about as French as Shay Given.



And "oh look, Stella comes in recycled cans! Lets by a 24 pack of those instead"



Bollocks. Recycled beer cans is hardly a unique selling point.



Bring back the iconic campaigns from Lowe. I'm never drinking Stella again.
Wifebeater
2009-11-25 18:20:00

fun but doest sit with the brand for me. will take a good while before stella loses the association of an over chemicalled fight starting drink.
whats flo doing there? her marketed audience is the 15yrolds. cant imagine her presence inspiring the beer swillers particularly. nice piece of film but whats all the stuff about recyling got to do with beer? i dont want recycled beer. shoots over the head of my concept of brand advertising.
great to retro the 60s, how on earth are they going retro the 2000s? doesnt look good for the 2010s..
mazza
2009-11-25 19:37:41

good for being bold and different.

this is a snooze show though. i didn't laugh once.
John
2009-11-25 23:10:12

Stella Artois is a Belgian beer. Not a very good one I might add but that's just my own opinion.

What's not just my own opinion is that ever since Inbev bought practically all breweries in Belgium our beers are being raped. Watered down versions of what once was good lager beer. Even the abbit beers like Leffe are loosing their character. Other beers that are linked directly to their location, like Jupiler made in Jupi or Hoegaarden made in Hoegaarden, were almost moved to another brewery because of economical reasons. They didn't anticipate that the Belgians just would take capitalist crap like that so we boycotted the beers for a while and those plans were quickly put into the smelly briefcase they came out of.
Inbev doesn't care one bit about tradition and character and that's what makes these advertisements even more perverse.
Not Another Graphic Designer
2009-11-27 10:06:47

Very very good! Finally a beer brand not following the path of bud light and miller. Beer ads are usually about buddies farting in front of the tv or similar. This branding is stylish, cool, european and beautifully done. Well done Mother, I'm proud to live next to your office in Shoreditch. Pity that it wasn't me who shot the print ads though. I would have really enjoyed it.
Adrian Samson
2009-11-27 16:31:48

It's interesting and different, but I didn't even sit through the first video, and I'm on this site because I'm interested in advertising, so how is Stella Artois' audience going to react to it.

Honestly one of the most boring things I've watched in a while. I'm confused as to how it came about, unless I'm missing something, it really is poor in my opinion. I wouldn't watch it if it came on TV, let alone tune in regularly to catch the next episode.
JT
2009-11-29 18:27:42

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