15 Comments

6th form style camera dancing
sentimentalised view of shit lives
implication of direct personal murder


a sure winner !
amus
2009-12-04 11:23:27

intriguing opening, but lost my interest halfway through
aquarius
2009-12-04 12:14:40

So the musician gets what's coming to him for subjecting us all to such dreary and sterile background muzak.
Jonathan
2009-12-04 12:15:42

ingenious, i love it, very original concept and execution

i think amus is judging it in an extremely narrow-minded way
"6th form style camera dancing" its called a point of view shot actually;
"sentimentalised view of shit lives" - the video shows nothing of the lives or even characters of these people, they could be bank managers in hoodies for all you know, all you're proving is your flagrant prejudice, this isn't 'Stress' by Justice, they're not doing anything wrong, how could you judge their lives from that?
"implication of direct personal murder" the ending is actually left ambiguous, it has a surreal quality that doesn't conform to a typical murder scene, though i'm sure you wished there was an actual murder so you could decry the use of violence by the hoodies. grow up and stop reading the daily mail.
Jess
2009-12-04 12:20:09

Fly them somewhere REALLY shit like Hellmand. The government will actually GIVE you a gun, for free! Just how cool is that!! There you can play being a brutalized [deleted by moderator] all day long with all your cool mates.

I have children, so anything that includes weapons that doesn't make itself absolutely clear is redundant. Maybe this film is toying with the idea that many peoples' lives are meaningless, and that men are often so desensitized that nothing matters very much, and lives can be rendered worthless... who knows? Not clear, not good.

Willie
2009-12-04 12:26:00

@jonathan - hahahaha
aquarius
2009-12-04 12:31:53

I think anything that deals with gun culture and has very little, or nothing, to say is always going to be difficult to defend and instantly dismissed. It doesn’t help that the video is extremely shallow, and dishonest. The concept is also fairly risible, and looks a Chris Morris/ Brass Eye parody, although without the humour. To be honest, it's all pretty awful. Comparing this to superiority of the videos and music from Psyence Fiction shows just how far Unkle’s standards have slipped over the years.
James
2009-12-04 14:22:08

http://www.creativereview.co.uk/cr-blog/2008/october/the-state-of-music-video
urssaX
2009-12-04 15:03:27

james, are you sure this video is about gun culture? not drug culture?
salty
2009-12-05 13:11:02

Its better than 99.99% of the rest of music video fodder.

sure the concept is shallow, but there's intrigue in it and a different style of direction that sets it apart (a bit) from the crowd. But...

@James - agreed. http://www.youtube.com/watch?v=u1KEAcNuttI - brilliance.
adam Smith
2009-12-06 11:16:51

Sounds cool. Needs more light though. I love the way the drummer keeps going at the same beat..
Tavershima Vende-Hanongon
2009-12-06 21:08:55

Personally, I find another work of Matei Mocanu more interesting and worth of more praise, he did a promo vid for a M83 contest some time ago::
http://vimeo.com/2881878
JB
2009-12-06 23:15:18

@salty from my point of view, it doesn't say anything about drug culture or gun culture.
@adam Smith i actually don't see any direction style in this.

i think that the idea may have been ok in concept, but the end result is quite mediocre from all points of view - story, direction, visual style, music-video relation.
peter
2009-12-07 08:26:19

i appreciate its viral quality and the twist atthe end
to compare this with rabbit in your headlights is unfair. the former had a big budget, whereas this video was made for a contest
MY2P
2009-12-07 11:51:02

Some of you sound awfully pretentious, which is hardly surprising given that this is creative review and everybody here is too cool for school.

Does it need to have any specific meaning - gun culture, drug culture etc??
It is a music video after all....a visual accompaniment to a music track.
Chances are these people came up with an idea that they thought would suit the feel and beat of the track and went with it. I think it was clearly the best entry for the song and while we all have our own opinions I think that it has been well made.

How many music videos really have any meaning or make any sense?
Not many because they don't need to.
J West
2009-12-16 12:10:20

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