CR Blog
World's first crowdsourced magazine cover?
Posted by Patrick Burgoyne, 18 November 2009, 11:58 Permalink Comments (14)
Dutch independent magazine OK Periodicals has created what it claims is the world's first crowdsourced magazine cover.
OK Periodicals is a biannual featuring up and coming and established creative talent published by Arnhem-based design studio OK Parking and Bouwe van der Molen Graphic Design. Its third issue took the theme Repeat, hence the cover idea. The OK team designed a front and back cover, then split it into hundreds of small segments.

Original front cover

Original back cover design
Through its blog, OK then appealed for contributors to take a segment each and re-do it in their own style.
Over a week, the contributions came in and were assembled to make the final cover. So, for example, one person received this piece of the original cover and came back with this version of their own.
So this original segment

Became this in the final artwork

This

became this

And this

changed to this

The final front cover looked like this

And the back like this

Successful? Well, not entirely. Even OK's William van Glessen admits that the resulting artwork isn't exactly a thing of beauty: "Okay, maybe it's not very beautiful or aesthetically pleasing," he says. "But that's a thing I'm never looking for. The proces of this design and the experimental way of achieving it was for me the most pleasing aspect."
And, of course, all of the hundreds of people who contributed their segment will presumably want to buy a copy, which has to be good for sales.
OK Periodicals #3 costs €9.50. More info here
14 Comments
I'm still unsure of the whole crowd sourcing concept. In theory I suppose i'm into but in practice It often seems just to be a crafty rebranding of spec work.
2009-11-18 12:42:37
I like it, it gives many different creative directions in one piece, where before it would have just been one persons one sided graphic design idea.
While it may not be the most aestetically pleasing, It does make it much more interesting, and makes you pay more attention to the detailing.
2009-11-18 14:12:15
@Stephen, crowdsourcing is being given a bad name by certain spec work companies, but the concept is much wider and than that. Designer networks such as blur-Designs.net builds a community where designers get paid for all work they produce. Its a potentially exciting movement for designers, its just about finding the right model for it.
2009-11-18 14:26:21
Good idea, questionable results
I think it is early days with this kind of stuff, the most important thing right now is to experiment with it.
I'm doing something in a similar vein over at flick for VISUAL LEXICON MAGAZINE: The Conception Issue
http://www.flickr.com/groups/visuallexiconconception/
Yes the entries can be a bit hit and miss but its a fun exercise. I'm not making a dime out of it, just helping a Greek Designers forum VCDC get their message out there
http://lexicon.vcdc.gr/conception/
2009-11-18 14:29:54
Interesting process. I think if the source material had been more appealing the results could have been much better ...
I would hope that the contributors at least get a free copy of the magazine!
2009-11-18 15:07:14
rice and coffee... mmm tasty.
2009-11-18 15:23:22
thanks frazer, i will check that website out. Id love to find out about some other legitamite crowdsourcers
2009-11-18 15:30:08
I predicted crowdsourcing magazines a long time ago on my old blog. The whole concept of the magazine within a social network context is a bit silly since I would imagine that in the future articles need to be generated Wiki Style and the "magazine" needs to be viewed through an account for it to be useful that is to say a user's account helps filter articles into a hierarchy or you may end up with hundreds or articles that aren't really relevant. Articles will remain constantly active unlike in a traditional magazine which pretty much has a fixed linear life and the relevance of articles to users interests will change as the users browsing habits and history change. The only thing that will remain the same will be the magazines brand identity which will become more and more important in the future as this is what will attract contributors and browsers. You can read my old blog here
http://gregallan77.spaces.live.com/blog/cns!CE117A457337C4F7!218.entry
2009-11-18 15:46:11
hmm dunno about the initial design so much - maybe end result would be improved with a better starting point? maybe if you're going to split something up into hundreds of pieces you should start with something quite simple and bold? I guess you would have to do this loads of times with different starting designs and see what works best to get perfect theory of crowd sourced design
2009-11-18 22:02:01
they do this in baby school, we didnt cry about how good an idea it was then. our results werent questionable either, the whole class liked it.
2009-11-19 10:38:47
This is already happening at BadFormat!
Articles are submitted through a blog site which encourages contribution and comments from its members.
The articles are then handed out to designers and illustrators to add visuals to them and after a final proof is sent to print.
Its focus is on social commentary and promoting projects that bring the internet into the real-world...
Based in Liverpool, BadFormat! is now on issue 4 having operated since April 2009
latest issue is here...
http://www.badformat.co.uk/badformatmagazine/bf4.pdf
http://www.badformat.co.uk
2009-11-19 15:37:08
I think it's an improvement, I mean look how ugly it was to begin with...
Otherwise I like the concept of crowdsourcing, would love to see some examples of crowdsourced content in magazines as well!
2009-11-20 10:58:49
It was a neat idea - the big problem, I think, was that the original cover was just too abstract. On the final version, your brain has too much work to do, to work out what is going on. It'd be interesting to see this repeated, with a more conventional front cover image of a person, or some such.
2009-11-20 12:06:32
I encourage experimenting!
And I don't encourage unfounded criticism. (Christel)
It's not that hard to see how the results of an experiment like this can be improved. Afterwards.
So big ups for O.K. PARKING!
2009-11-23 13:21:30
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| Graphic Design | (529) | |
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