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Google Street View: destination the Editors new album

Digital, Photography

Posted by Gavin Lucas, 16 October 2009, 10:50    Permalink    Comments (31)

To promote In This Light And On This Evening the new album by its band Editors, Sony Music has turned to an unusual media channel: Google Street View...

This is how it works: a cleverly hacked version of Google Street View allows users to preview tracks from the album in the areas of London that inspired them. As well as being able to move around as you would in the normal Google Street View, there are red arrows to find in nine different London locations (one for each track of the album) that each point to a location off the road - click it to find custom panoramic photographs of the band, shot at night by photographer James Royall.

"The images feature the band and a group of their fans performing surreal activities which have cryptic meanings relating to the songs," explains Phil Clandillon, creative director at Sony Music. "The locations are normally unavailable on the regular Street View," he continues. "Our modified version of Google Maps allows users to enter into these locations and make the transition from light to dark so fans can explore the band's atmospheric vision of London at night."

Here's a YouTube film showing how the app in action:

"The custom panoramas were shot by photographer James Royall in multiple parts using a 180 degree fish-eye lens, and stitched together using a piece of software called PTGui," explains Clandillon. "The modified version of Google Maps uses a custom Flash and JavaScript wrapper which employs some clever hacks on top of the Google Maps and Street View APIs. The project is a collaboration between Editors, Kitchenware Records and Steve Milbourne and myself. Programming was by Davex in Edinburgh, UK."

To check the app out yourself (and preview the Editors new album), visit



This is a fantastic way to get users to discover an album and interact with a band.
I like the integration of 360 degree images where we can explore The Editors' interpretation of "the mood and magic of London at night," as this creates a relationship with the group. Also a great way to discover London and connect with the band over shared locations.

I think we're going to be seeing more and more of these innovative launches both in the entertainment industry and across the board by brands

I posted more on it here:

2009-10-16 17:03:52

Just to let you know it is Editors not the editors!
2009-10-16 17:41:08

bloody superb idea, love it!
2009-10-19 11:19:39

I think Editors should spend more time writing songs and less time doing 'innovative' gimmicks.
billy king
2009-10-19 23:18:37

brilliant idea................... kick started my day with inspiration
2009-10-20 09:23:50

I think is a good idea but how long someone can spend double clicking around London streets before getting bored?
For some reason i could not get the blue dot in the middle of the radar. Could you?

The photography is excellent but i think i does not communicate the band identity or music style (dark indie guitar).
Google street vision totally copied. There is no creative add on or improvement.

Conclusion: good initiative, poor resolution.
2009-10-20 09:27:51

2009-10-20 11:10:39

I think Selecta is jealous.
2009-10-20 12:10:07

ace. I'm jealous.
2009-10-20 23:56:20

gash. total and utter nonsense.
2009-10-21 16:04:18

Excellent concept and execution. Thanks for sharing!
Andrew McMillen
2009-10-26 01:17:26

Really creative concept and I thought some great execution.
Looks very dark and moody. Almost exactly like their sound from what I have heard.

Innovative design, esp from a huge empire like Sony. Kudos I'd say.

I had zero issues with this working. I just clicked on the blue dot and it opened up
with a red Google type arrow & boom! Maybe try a diff web browser?
2009-10-28 18:25:52

Brilliant idea - love it!
Gary Roebuck
2009-11-11 21:06:16

Missed this somehow earlier. Excellent concept!
Randall Murrow
2010-02-13 21:40:07

Its a good idea but i think i does not communicate the band identity or music style
Makyaj Oyunlari
2010-06-19 20:09:36

I am starting to get scared about how much information / images are stored around the world. You can see anything anywhere in world from your PC.

2010-07-27 23:03:00

This is great i love the images - very surreal


Geoff Roberts
2010-08-04 01:01:00

I loved this album - the google image of the whole world is scaring me a bit though

Magicians Surrey
2010-10-20 00:25:54

They didn't find Penge inspiring then?
Doctor Black
2010-10-20 10:52:41

There's nothing wrong with Penge (lol)
2010-12-30 19:46:53

Absolutely cool!! Love how the band incorporated technology into promotion of their album.
2011-12-13 16:42:06

Brilliant Love it!
Steve Mannell
2011-12-22 20:12:07

That's really nice. :) A new approach on how to be creative by using destinations! :D
2012-01-28 16:15:01

Amazing what can be done with google street view
2012-02-01 04:54:21

Maybe someone should mention this to Portishead, or then again, maybe not, I'm not sure that it would have the same effect from a creative perspective.
Christian Michael
2012-02-13 14:18:08

Genius, can't believe I've only just discovered ths.
2012-08-08 21:41:12

This is a really great idea. Given the fact that this post 3 years old, I am surprised that no one else has thought of this.
Gary Smith
2012-11-27 16:09:52

Also just discovered this - unfortunately the link at the bottom no-longer works but suppose its just because I am three years after the event. Still awesome tho.
Photo Booth
2012-12-03 10:47:15

great tech - sh!t band!
2012-12-18 11:38:55

Love google. Love the Editors. This is my kind of story!
Chris Peskett
2014-04-01 01:09:46

Great idea - love the Editors
Jordan Fox
2014-05-23 00:48:58

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