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Only in Japan...

Advertising, Digital, Music Video / Film

Posted by Patrick Burgoyne, 15 October 2009, 9:36    Permalink    Comments (11)

Nikon's new digital camera has a built-in projector, which gave Naoki Ito of GT Tokyo an idea...

The projector in the COOLPIX s1000pj allows users to project their images onto the nearest wall, screen or whatever. In order to demonstrate this, Ito (whose work also includes Sony Walkman REC YOU and Uniqlo March) decided to strap several of the cameras to the bodies of the Helicopter Boyz, a Japanese pop act, during a live performance at Tokyo's Yomiuri Land theme park. The photos taken by the cameras would be projected on a screen behind the Boyz during their act.

Here's what happened

Here's Ito on the day of the performance with director Hideyuki Tanaka (on the right

Client: NIKON CORPORATION
Product: COOLPIX s1000pj (the world’s first camera with a projector feature)
Agency: DDB Japan
Creative Agency: GT Tokyo
Creative Direction/Concept/CopyWrting: Naoki Ito
Director: Hideyuki Tanaka
Production Company: ROCK'N ROLL JAPAN

11 Comments

Love it! See my GT post here:
http://frankigoodwin.wordpress.com/2009/07/19/tea-with-gt/
Franki Goodwin
2009-10-15 13:08:49

Not sure about the dancing but the idea is brilliant!
Greig Anderson
2009-10-15 13:22:46

Crazy stuff :)
Most Interesting Ideas
2009-10-15 13:34:39

Really interesrting.
Valldeperas
2009-10-15 14:04:51

Their fathers taught them some sweet moves.

This could have gone seriously tits-up but they've pulled it off. Good call!
Fran
2009-10-15 14:08:47

Love it. And what a interesting feature in a dig-camera to boot.
Nirav Patel
2009-10-15 14:19:35

I wish I'd thought of that!?#*
Mark Wesley
2009-10-16 13:46:51

Thanks very much for the link, very inspiring. But why "only in Japan"? It's hardly Takeshi's Castle... or Hanzo the Razor... or Hello Kitty dressed as Paris Hilton is it? It's just well executed creative, why the cultural stereotypes?
Simon Palmer
2009-10-16 14:34:04

Hmm maybe it meant - "Only in Japan . . would they come up with such totally crazy, brilliantly executed and inventive use of cutting edge technology combinations." and not a reference to all the type of things you listed as examples of Japan.
Alburt
2009-10-16 15:29:46

I love this so much it hurts. I want that music so bad. Does anyone have any ideas where to source it.
IgoryFlip
2009-10-16 17:21:47

second on the music, where can I get that song?
Aly
2009-10-19 02:56:33

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