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Rory Sutherland at TED

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Posted by Eliza Williams, 21 October 2009, 15:54    Permalink    Comments (4)

Part 1

 

IPA President and Vice-Chairman of Ogilvy Group UK Rory Sutherland gave a talk at renowned ideas conference TED in Oxford earlier this year, which has now been posted online.

 

In his witty talk, titled Life Lessons From An Ad Man, Sutherland comes up with a unique way of improving the Eurostar journey, explains the concept of 'placebo education' and notes how Frederick The Great of Prussia rebranded the potato as an exclusive object, while making a general point about how many of life's problems could be solved by "tinkering with perception".

 

Part 2

 

More TED talks are online here.

 

 

4 Comments

Incredible talk!, love the Shreddies case, love the fact of the use of perception in how we value things, and how the value for the little things that you can share in the net is taken place in the everyday live. Love the talk!
Jonathan Betancur
2009-10-22 06:32:02

wow
Thomas
2009-10-22 14:02:12

I thank you!
Rory Sutherland
2009-10-23 16:39:18

wow! rory is the man!
bojan babic
2009-11-11 21:56:14

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