CR Blog
Scary Ketchup and more talking food idents for FSA
Posted by Gavin Lucas, 30 October 2009, 15:10 Permalink Comments (11)

Mark Denton of COY! has shot a series of fun new idents for the Food Standards Agency (FSA) that sees various foods conversing with one another to comic effect...
Written by ad agency RKCR, each of the eight FSA idents are split in half, with the first half of each appearing at the beginning of an ad break in the Good Food Channel's Family Supercooks program - and the second half denoting the end of the adbreak. Here are our favourite two from the series - although it's the Ketchup / Fishfinger one that provoked the most glee here at CR towers...
And here are the links to watch the rest:
11 Comments
So, the good folk at CR Towers think the camp talking peanuts are one of the favorite ads in the series. Hmmm. I wish I could agree, but as a gay man I find those clapped out, offensive gay stereotypes just get stuck in my throat.
I hope you're well trained in the Heimlich Maneuver.
2009-10-30 19:06:37
Brilliant... I love the confidence on the naked drumstick's face.
2009-10-30 19:39:48
funny, yes but were they good adverts? no
they were not obvious enough with their message, the meaning got hidden behind the humor.
and @Paul surprised you do not take more offense to the fact the salty and "unhealthy" peanuts are gay stereo types. gay = unhealthy in that advert
2009-11-01 22:54:17
Who is going to eat a talking peanut? That is very interesting! Actually this is not a new idea anymore. I have seen many advertisements to do the same and these are not much better either. But nice job!
2009-11-02 06:35:31
These are hilarious! The ketchup one had me in stitches - the only problem i see with it is that well, what was the message behind them? ketchup is evil and slightly sadistic? Un-salted peanuts and the hated peanuts in peanut world?
But, they're still very funny, so they get a thumbs up from me!
2009-11-02 09:29:26
The Chicken drumstick ad rules them all - if only for his eyes at the end!
2009-11-02 13:26:05
The message is blatantly about eating healthy
Wasnt that keen on the 2 on the blog, but after watching the rest I rather like em.
2009-11-02 18:33:02
Amazing - love the fish finger and the camp ketchup one!
Brilliant
2009-11-03 08:04:30
They remind me of Jan Svankmajer animations.
2009-11-03 20:34:10
lol stupid gay voices always work. love to see the old steretypes reworked over and over and over. would definately make me buy the thing or eat more whatever it was. wish they would make adverts like this even more stupider, perhaps with like some bums with like reaally local farmer voices. they sort of tried with the apricots, but u cant see much, and i just know they want to be more gay.
awesome. cr always knows what we consumers like.
more vacuous camp stupidity please !
2009-11-04 10:47:06
Just checked out these insipid, sorry excuses for advertising wit on Youtube. Interestingly, most of them have failed to even generate hate comments. Indifference. That's what we need more of. No? Oh, I don't care.
Re: the gay caricature. Sorry RoseBud but ALL of these are dull, obvious clichés. Why should they leave out the limp wristed 10% from their schoolboy humour?
I'm slightly surprised no one can be bothered to comment on the bukkake tomato sauce and post-violation whimpering of the soggy fishfinger.
2009-11-13 17:00:01
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