CR Blog
Wagamama's Extra Extra Large T-shirts
Posted by Gavin Lucas, 2 October 2009, 11:55 Permalink Comments (8)

Visitors to London's Spitalfields market yesterday might have noticed some live drawing activity on a seven foot tall, three-sided T-shirt shaped installation...

The drawing event, organised by Intercity, saw illustrators Adam Hayes, Billie Jean and ContainerPLUS each customise one side of the installation to launch a new competition by Japanese noodle restaurant chain Wagamama - to design new Wagamama staff T-shirts. The competition, called Positive Design is aimed at students and young professionals - part of the first prize will be a work placement with ContainerPLUS...




Billie Jean created a Peter Blake style badges (pin, button and sew on) and medals design on his 7 foot high "T-shirt"

Adam Hayes mixed up images of food, art objects and hand-drawn type

and ContainerPLUS took a bowl of noodles as inspiration for their artwork

The artwork will remain on display in Spitalfields for a week (until October 8). Full details of the competition can be found here: wagamama.com/positivedesign
8 Comments
Nice idea and it looks like the passers by really engaged with what went on. Would of been great to see some audience participation aswell.
2009-10-02 14:25:44
Great idea !
2009-10-02 15:43:07
I agree with the others that this is a great idea. The triangular T shirt installation looks great from above. And I especially like the Billie Jean design.
2009-10-02 18:27:58
This works really well. It's a simple original idea to launch something as unoriginal as a t-shirt competition. It looks great as an object and it seems the artists were well chosen as each design is perfect for a live art event whilst being stylistically completely different. Well done to all involved!
2009-10-03 15:52:30
Wow! This is a great idea! You can discover a talented artist here! To everyone who took time out for the shirt,kudos!
2009-10-05 07:43:37
Very clever and perfect location. Love ContainerPLUS's!
2009-10-05 11:59:02
great work - why don't we get more stuff like this in manchester!
2009-10-07 13:24:57
great activity, and a great idea can be a useful activity for promoting t-shirts....
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